January 15, 2025

Ep224 ‘Social Media: Do Soft Tissue Therapists Really Need It?’ with guests Katie Bell & Daniel Lawrence

1 hour 3 minutes

Welcome to the Sports Therapy Association podcast, where we delve into insights that bridge the gap between evidence and practice in soft tissue therapy.

In this episode, Part 2 of our “FOCUS ON BUSINESS” special this month, host Matt Phillips of Runchatlive is joined by Katie Bell, Founder & CEO of Thrive Health & Wellness Business Coaching, and Daniel Lawrence, creator of the Physio Channel on YouTube and European Director of Education for RockTape.

The episode shines a spotlight on the balance between leveraging digital platforms and maintaining tangible community connections. While Daniel champions YouTube as a viable business entity that aids in professional development and offers passive income, Katie emphasizes the lasting impact of offline strategies in building a resilient clinic within its community.

Listeners are invited to learn from Katie's approach to offline marketing, as detailed in her recently published book "Thriving: Health Professionals: The Simple and Honest Guide to Growing Your Clinic", and to Daniel’s expertise in making YouTube work for healthcare professionals, part of his up & coming course: "Creating YouTube Channels & Videos".

Whether you're a therapist looking to diversify your income streams or seeking to solidify your community ties, this episode offers valuable perspectives and actionable advice.

Chapter Markers:

00:00:00 - Welcome To The Sports Therapy Association Podcast

00:03:36 - Social Media Needs for Therapists

00:05:32 - Details of Katie Bell's New Book: "Thriving"

00:10:40 - The Power of YouTube

00:18:40 - Strategies for YouTube Success

00:25:49 - Understanding Income Potential

00:32:13 - Balancing Online and Offline Marketing

00:48:16 - Building Community Connections

00:52:07 - Crafting Effective Workshops

00:55:10 - Developing Your Business Strategy

00:59:13 - Upcoming Programs and Opportunities with Katie and Daniel

01:00:34 - Closing Thoughts and Details of Next Episode

Useful Links

Katie Bell Website: https://thrive-businesscoaching.com/

'Thriving' by Katie Bell on Amazon.co.uk https://www.amazon.co.uk/Thriving-Health-Professionals-Simple-Growing/dp/106854340X

Katie Bell YouTube Channel: https://www.youtube.com/@thrivebizcoach

Katie Bell on Facebook: https://www.facebook.com/thrivebizcoaching

Daniel Lawrence YouTube Channel: https://www.youtube.com/@ThePhysioChannel

Daniel Lawrence on Facebook: https://www.facebook.com/thephysiochannelpublicpage/

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Episodes of the Sports Therapy Association podcast are recorded live every TUESDAY at 8pm on the Sports Therapy Association YOUTUBE CHANNEL and FACEBOOK page. Everyone is welcome - you do not have to be an STA member! If you cannot join us live, be sure to subscribe to the 'Sports Therapy Association Podcast' on all popular podcast apps to be notified when new episodes are available.

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By Sports Therapy Association