As an industry professional of many years one of the most common questions I see on forums is "what product should I buy" or "I'm having problems with X product how do you find Y product?"

Product choice is an individual thing but there are key things you need to consider when making any initial choice or when moving or changing brands.  

In this episode I cover my Top 10 on Choosing Products. 

Covering areas of branding, quality, safety, regulation, compliance, support, customer service and choice of colour etc this guide will give you a great place to start when looking to select your brands in your business.

It is mainly aimed at the nail industry as this sector has the biggest abundance of non standard and low quality products being sold to professionals and consumers alike.  In no other part of the wider personal care sector is there such a free for all in imported white label goods that in many instances fail to meet safety and compliance guidelines.

It is a buyer beware market in our industry for both professionals and consumers and this guide will hopefully give you some answers to your questions on the "how to" of product choice.