By Sue Davies
Welcome to Inspiring Salon Professionals, the Podcast that allows every therapist, nail tech and stylist to level up, build their career and reach for their dreams. The show is a mix of host, Sue D
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The podcast currently has 73 episodes available.
In this episode of Inspiring Salon Professionals I talk with Mandie Holgate who is an international business coach and cheerleader.
In this episode we continue on the client journey series discussing the ways the clients find you online and how you can promote your business in different ways. Mandie is an expert in blogging for business and a good blog can bring you so much new business and ground you as THE expert in your area.
Mandie is the coach that makes dreams reality. When others say it's impossible that's when best selling author of Fight the Fear and Taking Control Of Your Mind steps in. Growing over 10,000 businesses and millions of people's skills in communication, Emotional Intelligence and confidence, Mandie has made a career out of making the impossible, possible.
Overcoming adversity and ill health, Mandie has spoken at international events around business, mindset and communication supporting teams from Virgin Care and WHSmiths, to the NHS and Small businesses around the world.
Her Can do attitude and fun lively approach makes the hardest conversations and challenges easier and they melt away.
With over 1000 strategies personalised designed by Mandie to help people succeed, 3 books, 14 courses and one mastermind group there’s a solution for all budgets.
To find out more about joining the BWN Insiders follow this link
https://www.thebusinesswomansnetwork.co.uk/bwn-insider-benefits/
You can simply Google Mandie and you'll find the vast amount of things she's known for or you can check out these links ....
https://www.facebook.com/TheBusinessWomansNetwork
https://twitter.com/BWNcouk
https://www.linkedin.com/groups/2633035/https://www.instagram.com/thebusinesswomansnetworkuk/?hl=en
https://www.instagram.com/mandieholgate/?hl=en
https://www.facebook.com/MandieHolgateFightthefearCoach
https://twitter.com/Mandieholgate
https://www.linkedin.com/in/mandieholgatefightthefear/
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Joining me on this episode is Debbie Allen, a salon professional and education expert who has over 40 years served. We discuss how your professional boundaries advise your clients on how your business operates, what they can expect and also how they help you maintain your own sense of self, wellbeing and business management. We share our experiences of when boundaries flex too much and what an unprofessional service can do for your client perception.
Debbie is a mindset and hypnotherapy coach as well as a salon industry education provider covering everything from entry level to advanced skills and through to helping professionals transition into education.
You can connect with Debbie through her Just Fabulous socials...
Debbie's Instagram
Debbie's Facebook
Head over to the Just Fabulous website and download Debbie's free Ebook - Raise Your Confidence Game .
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Welcome to the final part in the series on Customer Journey and in this episode I'm talking all things Reconnection.
How to communicate and maintain relationships with clients once they've walked out of your venue. The methods are varied and cover areas like:
There are so many ways to keep up communication with your clients and I'd love to hear what you do to maintain that connection.
At the end of the episode I talk about my new venture, Sue Davies - Inspiring Business Excellence which I'm launching and will provide opportunities for you to connect with me to audit your business' client journey with the Client Experience Audit and also book my Mystery Shopper Audit.
The Client Experience Audit is FREE and takes you through a 26 question quiz to review your client experience through 6 areas. You'll receive an overall score along with feedback so you can see areas you're doing great and areas you may need to review. There is also the opportunity to book a review call with me to discuss how you can implement changes and adjust your client journey.
Take the FREE Client Experience Audit here
The Mystery Shopper Audit will provide you a full review of your discover, connection and booking processes with a feedback report. This is
Buy your Mystery Shopper Audit & Report £48.50 until 31/5/24 use code SL50 (usual price £97)
Buy your Mystery Shopper Audit, Report & 60 min Implementation Call £98.50 use code SL50 (usual price £197)
Want to get more organised in your business and work through your mission, goals, be more mindful and have all your planning in one place? Buy my new 6 month undated Salon Business Planner here with FREE postage!
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In this episode we continue the series on Customer Journey and look at departure and how that flows for your client.
These elements are major factors in the experience they take away with them and will be part of what makes them want to reconnect.
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Welcome to the third part of my series on Customer Journey where we're exploring the variety of ways that you connect with your clients.
The ethereal nature of ambience is that something that your client may not be able to exactly put their finger on until it’s not right. Ambience is that feeling of niceness, comfort, and Mmm. It’s things like your venue being clean, hygienic, tidy, the right lighting, good brand colours, a clean toilet (yes, that’s part of it too, believe me as a someone who’s been mystery shopped and read mystery shop reports as a judge many times, I’ve witnessed several comments on how clean or dirty a client toilet was.
Things to look out for are…
· Lighting – soft in treatment rooms, task lighting at workstations, good lighting in your welcome area. If you only have one space, then have a mix of lighting elements so you can brighten or dim depending on task at hand
· Hygienic work areas, meaning no messy wax pots, no nail service dust, clean bottles. This type of attention to detail is not noticed when it’s done but when it’s left out of daily routines it’s the elements that the client will remember negatively.
· How are your work areas set up to welcome a client? What is your towel set up like? Do you use a heated underblanket or a cool blanket if you have clients that are going through menopause and may need something cooler.
· How do you adapt your service for clients that may need other types of support, providing inclusive based services for other humans that you need extra awareness to help them feel they can connect with you. Think of the deaf community, neurodiverse people, menopausal women - the list is quite endless but if you can hone in and show you understand, can adapt services and can assist them they will arrive and be loyal to you in the longer term.
The website is going to be moving to a new home shortly, so the best place to connect is on my Inspiring Salon Professionals Facebook group and I also host and manage a group called UK Salon Professionals & Education Providers Business Advice & Guidance where there is a collective of approved experts and coaches to help you grow your business.
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Welcome to Part 2 of the Customer Journey series I'm sharing over the next few weeks.
The Welcome you provide for your clients is a fundamental part of why they revisit your business. If you get your welcome right, it tells the client that they've chosen well, that you align with them and that you are a pleasant and positive place to spend their money in return for the service you provide.
Everything we do within the salon industry is about providing service and that service needs to be consistently at the same high standard. Everyday should be an award-winning salon day, whether you've won awards or not. As an industry we should all be operating at that level to elevate the consumer view of what we do and to ensure that we represent our industry well.
How you greet your clients when they arrive often serves as the first in-person-contact they have with you and your business and sets the tone for their experience. Creating a welcoming space will enhance, even subconsciously, their likelihood of returning as they’re eyes, ears, nose, and hands will be filling up their senses of what they are experiencing. Check the following areas:
· Ensure the entry/reception area is clean, organised, and easy on the eye
· Give a warm welcome by using their names and mentioning the service they're having, those touches mean a lot
· Make sure you're attentive, friendly, and knowledgeable about salon services and any offers you have
· Offer refreshments, current magazines etc that fit your client demographic
Subconscious messaging will be picked up by your client and will reinforce their internal 'I'm in the right place' checks.
How does your current Welcome look? Could it do with a review? Remember first impressions count and those first impressions are revisited every time they come for their service.
Join me on my Facebook group and look forward to sharing more on Customer Journey next time.
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Customer Journey is about the first moment of connection through to that long lasting bond that you have with regular clients who value you and what you do and you value them for continuing to be part of your business journey.
In the coming episodes I'm going to be talking to you about the different elements that make up this part of your business - the UXP (User Experience) - and how you can make that connection stronger and more appealing to a potential client.
In this episode we'll cover Discovery which is all about what happens once that person has had the idea that they want to book a service and what they do next? We'll look at Google, websites and social media and discuss how attracting your ideal client is about more than just having a presence.
How does your business stand out against the other salons around you? How are you connecting when clients are doing their research? Do you have …
· Your Google Business Profile. This is a hugely important piece of your marketing and gives potential clients an awareness of all the vital information without looking for your website or socials and puts you on that handy map on Google. Used well Google Business Profiles can create a great online shop window for your business, which is even more important if you don’t have a physical shop window.
· Do you let your potential clients know what your accessibility levels are? For example, are you wheelchair accessible, deaf accessible, do you provide silent treatments, are you trans aware? All these elements and more can welcome different communities to your business.
· An up to date and current website that provides information about the business including treatments, pricing and booking options. Make sure that the information is current.
· An up to date and current social page on Facebook or Instagram
These 3 areas are the first points of contact for any new client in today’s world. Yes, some may do the old-fashioned thing of walking past a few times if you have a high street venue, and then coming in for a price list, but with more home-based businesses than ever, your online presence is how they do ‘a walk by’. Don’t miss this opportunity to connect with positivity and professionalism.
Over the coming weeks we'll be unpacking more about this as I take you on a journey through your own business and look at ways you can adjust your outward messaging to attract more ideal clients.
Join me on my Facebook group
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This week's episode is about how your perspective and outlook can impact your world and how sometimes things can get skewed as we literally can't see the wood for the trees. My woods cleared this week as the view I look out on while I work has been a run of 12ft high Leylandii conifer trees that blocked my view to the the world beyond my boundary. This week they were removed as we are replacing them with a 4ft fence so we can have a clear view, less maintenance and actually see a horizon (well nearly). This has been a very physical removal and replacement of a boundary but I've also been taking time out after a very hectic few months to reflect, practice some self care and to look at my future pathway with more clarity.
As an industry we are facing uncertain times and a future that is unknown. This is pretty much a constant, although with each set of challenges we often feel that it's the first time we've experienced these things. In this episode I'm asking you to reflect on where you are, what your concerns are for the future, what you can do about those concerns now and whether you need to adjust your boundaries around that.
There is much we can do to practice living in the moment and sometimes the waiting for something to happen that will be the right thing can be the last thing you need. Acting in preparation is always more beneficial than waiting in trepidation.
Join me on Facebook and don't forget to subscribe and share the podcast if you've enjoyed the content.
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Join myself and Ryan Power of Salonology as we take a deep dive into what makes you stand out in the marketplace to your clients, both potential and existing and how to use email to make the difference in your business. The conversation is over 2 episodes as we discussed a whole lot more than we first set out but wanted to share all the nuggets.
Over the 2 parts we talk about how you talk to them about you, your business and the services you offer is a vital part of building your clientele. We talk about the voice you use, the stories you share and how you can do this using email. Most of the salon industry drew a collective sharp intake of breath when Meta recently went down for a few hours as there was a huge question mark over whether they'd been hacked and lost not only their personal social world but more financially affecting, whether they'd lost contact with their community and clients. I knew that Ryan had an answer for this dilemma as we all need to understand we do NOT own the data on Meta and as Ryan explains in the episode we are merely tenants, renting space from Mr Zuckerberg. Email presents an opportunity for you to grow your business away from the risks associated with hosting your business on your socials. It's a lesson we all need to hear and I know the value in this episode.
Ryan and I meander through some other areas of marketing along the way and share thoughts, experiences and methods to make your business prosper.
About Ryan
Ryan Power is co-founder of salon coaching and mentorship brand Salonology and is a self confessed marketing geek. A former day spa and salon owner, he and wife Hollie have, for the last decade, helped more than 5,000 other salon owners with their courses, guides and programs - all under the Salonology banner - including 400 salon owners who are a part of the Salonology 'Gold Club' group coaching experience. He's also the author of two salon marketing books; "the Successful Salon Marketing System" and "The Customer Is Always Right (And 7.5 Other Outdated Myths Which Are Destroying Your Beauty Business)". When not helping salon owners to live their best salon life Ryan can be found loitering with intent in the hummus aisle of the local supermarket.
Here's Ryan's links so you can join him on his journey to share his marketing skills to the masses of the salon industry.
Grab my new book for just £1 (plus the postage)
Join our Gold Club (with a £297 saving for March 2024)
Spend a day with Ryan at bootcamp! 8 UK locations
Free Facebook community
Facebook page
Salonology Instagram
Ryan's Instagram
You can download my Inspiring Salon Professionals Free Guides at www.suedavies.org
Don't forget to share and subscribe to the podcast!
Thanks for listening
Hosted on Acast. See acast.com/privacy for more information.
Join myself and Ryan Power of Salonology as we take a deep dive into what makes you stand out in the marketplace to your clients, both potential and existing and how to use email to make the difference in your business. The conversation is over 2 episodes as we discussed a whole lot more than we first set out but wanted to share all the nuggets.
Over the 2 parts we talk about how you talk to them about you, your business and the services you offer is a vital part of building your clientele. We talk about the voice you use, the stories you share and how you can do this using email. Most of the salon industry drew a collective sharp intake of breath when Meta recently went down for a few hours as there was a huge question mark over whether they'd been hacked and lost not only their personal social world but more financially affecting, whether they'd lost contact with their community and clients. I knew that Ryan had an answer for this dilemma as we all need to understand we do NOT own the data on Meta and as Ryan explains in the episode we are merely tenants, renting space from Mr Zuckerberg. Email presents an opportunity for you to grow your business away from the risks associated with hosting your business on your socials. It's a lesson we all need to hear and I know the value in this episode.
Ryan and I meander through some other areas of marketing along the way and share thoughts, experiences and methods to make your business prosper.
About Ryan
Ryan Power is co-founder of salon coaching and mentorship brand Salonology and is a self confessed marketing geek. A former day spa and salon owner, he and wife Hollie have, for the last decade, helped more than 5,000 other salon owners with their courses, guides and programs - all under the Salonology banner - including 400 salon owners who are a part of the Salonology 'Gold Club' group coaching experience. He's also the author of two salon marketing books; "the Successful Salon Marketing System" and "The Customer Is Always Right (And 7.5 Other Outdated Myths Which Are Destroying Your Beauty Business)". When not helping salon owners to live their best salon life Ryan can be found loitering with intent in the hummus aisle of the local supermarket.
Here's Ryan's links so you can join him on his journey to share his marketing skills to the masses of the salon industry.
Grab my new book for just £1 (plus the postage)
Join our Gold Club (with a £297 saving for March 2024)
Spend a day with Ryan at bootcamp! 8 UK locations
Free Facebook community
Facebook page
Salonology Instagram
Ryan's Instagram
You can download my Inspiring Salon Professionals Free Guides at www.suedavies.org
Don't forget to share and subscribe to the podcast!
Thanks for listening
Hosted on Acast. See acast.com/privacy for more information.
The podcast currently has 73 episodes available.