Salon retail can be a game-changer for your profits… if you get it right. But handled badly? You’ll spend more time dusting products than selling them!

In this episode, I’m cutting through the noise and sharing my top three strategies to make retail a thriving, profitable part of your salon. No pushy sales tactics, no awkward scripts—just practical, proven methods that work (even if your team hates selling).

We’re talking:
✅ The one simple tweak that makes clients want to buy from you
✅ Why bundling retail into services can stop price comparisons dead
✅ How to shift your team’s mindset from ‘awkward selling’ to ‘effortless recommending’

Plus, I’m tackling the biggest mistake salon owners make with retail—and how to fix it fast.

If you’re ready to turn your retail shelves into a real revenue stream, this episode is for you.

🎧 Subscribe for more salon business wisdom every week!

📩 Got a question or want to be featured on the podcast? Email me at [email protected]

Turnover looks sexy, but it doesn’t tell the full story! If you’re only tracking your takings, you’re missing crucial insights about your salon’s success.

In this episode, I’m sharing my Metrics Monday routine and the key numbers every salon owner should be tracking—beyond turnover. From profitability and cash reserves to sales, marketing, and progress towards your goals, I’ll help you build a simple scorecard that actually moves your business forward.

Stop guessing, start measuring, and take control of your salon’s future!

📩 Got a question or want to share your salon success story? Email me at [email protected]—I’d love to hear from you!

There’s a dangerous trend creeping into our industry—the art of playing small, setting lower goals, and hiding behind “work-life balance” as an excuse for stagnation. I’m calling it out.

In this episode, I challenge the growing mindset that ambition is toxic and that pushing for more somehow makes you greedy. The truth? Growth is meant to be uncomfortable. Discipline, hard work, and leadership are what separate thriving salon owners from those who are barely scraping by. And if you’re charging bargain-basement prices, dodging taxes, or refusing to invest in your business, you can’t blame clients for not taking you seriously.

This is a call to arms. It’s time to step up, get serious, and elevate our industry together—because if we don’t, who will?

💬 Got an opinion? Agree or disagree? Email me at [email protected] or DM me on Instagram @philjacksoncoach—let’s talk.

👉 If you’re ready to play a bigger game, start now. Listen in, take action, and let’s get our industry back on track.

AI isn’t just for tech geeks—it’s a game-changer for salon owners too! But most of us are only scratching the surface of what’s possible.

In this episode, I’m sharing five surprising ways you could (and should) be using AI in your salon business to save time, boost efficiency, and make smarter decisions.

From generating client emails in seconds to analysing big data without the headache, I’ll walk you through how AI can cut your workload without cutting corners. I’m even throwing in a few lesser-known AI tools that can help with everything from content creation to salon marketing—so you can focus on what you do best!

Check out SINTRA here: https://playosinc.pxf.io/o4z9xW

🚀 Want to learn how to use AI for salon marketing? Sign up for my free 5-day training! https://buildyoursalon.com/chatgpt

📩 Got a question or want to share how you’re using AI? Email me at [email protected]—I’d love to hear from you!

🎧 Listen now and start using AI to work smarter, not harder!

In this episode of the Build Your Salon podcast, I’m tackling some of the sensational headlines making waves in the salon industry. Are apprenticeships really disappearing? Is the salon sector on the verge of collapse? I’m here to set the record straight and challenge the doom and gloom narrative.

I’ll share why tax cuts aren’t the magic solution and explain how the rise of the gig economy and high street decline are equally big threats to salons. I’ll also shine a light on the truth behind the manufacturers who may be more invested in keeping us inefficient than we realise.

If you’re a salon owner or anyone in the industry, this episode will help you rethink the crisis we’re facing and explore a more realistic, solution-driven approach. Tune in for a dose of honesty, fresh perspective, and, as always, a bit of no-nonsense wisdom.

Why You Should Be Charging High-Ticket Prices in Your Salon

Are you happy to be part of an industry that’s historically underpaid? I didn’t think so! In this episode, I’m tackling the topic of high-ticket pricing—why you should be charging more and how to do it without scaring clients away.

I’ll walk you through the mindset shifts you need to make, why cost-plus pricing is holding you back, and how to position yourself as the go-to expert in your area. Plus, I’ll share my top strategies for creating signature treatments, improving the customer experience, and making price shopping a thing of the past.

If you’re tired of working harder without seeing the financial rewards, this episode is for you. And don’t forget—if you’re ready to take your pricing to the next level, check out my Get Paid Properly programme at getpaidproperly.com/podcastfor exclusive savings.

Enjoy the episode, and let me know—are you ready to start charging what you're worth?

In this episode, I dive into the transformative power of salon memberships and how they can not only revitalise your business but also foster client loyalty. Join me as I explore the psychology behind customer habits, demonstrating why memberships should target those good customers who have the potential to become great. With insights on pricing strategies, enticing benefits, and building predictable income, I aim to arm you with the tools needed to navigate the evolving landscape of the salon industry. This is a must-listen for anyone looking to boost their salon's success and create lasting relationships with clients. Let's unlock the secrets to steady salon income together!

In this episode, I dive into one of my favourite subjects: money and how it can be effectively managed within your salon business.

We all know that a penny saved is a penny earned, and I provide practical strategies to help you cut costs without sacrificing quality. From categorising your expenses to identifying major spending areas like wages and product costs, I offer insights on where to find savings without compromising your service.

I share my experiences with budgeting, the importance of investing in effective marketing and training, and how to prevent wasted expenses. Join me as I explore these topics, ensuring you have the tools to maximise your profits while enjoying your business journey.

In this episode of the Build Your Salon podcast, I sit down with Phil Evans, the Managing Director of Salon Guru, to discuss the often overlooked importance of having a strong website in the salon industry. As we delve into the evolving landscape of digital marketing, Phil shares his insights on why, despite the rise of social media, a website remains an essential tool for attracting and retaining clients. With over two decades of experience and a portfolio exceeding 240 salons globally, Phil challenges the notion that social media is the be-all and end-all of marketing.

We explore key topics such as the significance of SEO, how to effectively use your website to convert visitors into clients, and the crucial role that data plays in making business decisions. From understanding traffic sources to optimising content, this episode is packed with practical advice for salon owners looking to harness the power of their online presence. Join us as we break down the numbers and discover how a well-maintained website can be your most profitable asset.

Get a FREE Google rank report from Phil Evans here: https://www.salonguru.net