Hello, hello, hello, my salon friend 👋

Think your biggest problem is getting new clients? Think again. If your marketing strategy is “post more on socials,” you’re probably missing the real leak in your salon: retention.

In this week’s episode, I’m lifting the lid on why growth without loyalty is a waste of your precious time and energy. I’ll walk you through the sneaky signs of a retention problem, the two reasons clients usually drift away, and how to build a client experience that keeps them coming back for more.

We’re talking:

• Why high new client numbers might actually mean trouble
• The rebooking mindset your team needs now
• What inconsistent service is doing to your trust levels
• How to use retention data (even if your software sucks at it)
• When salon memberships might be your best next move

If your salon’s leaking clients and you’re tired of the hustle, let’s fix that!

Phil 💖

If you think blogging is “so last decade”, let’s fix that! These days, one well-written blog can bring you a steady stream of new clients—and thanks to AI, it’s easier and smarter than ever.

Here’s the game-changer: your blog is now your 24/7 salesperson. While social posts vanish in a flash, a good blog hangs around for months (even years), quietly building trust and attracting the right people.

But here’s what most salon owners miss—Google and ChatGPT are both looking for clear, helpful, human answers. Ditch the fluffy intros and the old SEO hacks. Give them real talk, solve real problems, and don’t be afraid to let AI spark new ideas (just polish it with your personal magic).

Blogging in 2025 is about working smarter, not harder. You don’t need to post every week or write a novel each time. Consistency beats perfection, every single time. And with AI on your side, you’ll have more time for your actual clients—and maybe even a cheeky day off!

With love and high-ticket dreams,
Phil

Is your front desk a costly relic from another era? In this eye-opening episode, I'm sharing why the traditional salon reception desk is holding you back—and how ditching it can boost your business. Discover why going deskless isn't just trendy but essential for creating a seamless, modern client experience. Learn practical strategies, from empowering your team to leveraging tech, and start building a salon where every expense works harder.

Key takeaways:

• Why the front desk is an outdated drain on your salon's resources
• How removing reception can actually enhance client care and loyalty
• Practical steps to transition smoothly into a desk-free model
• The technology and training you'll need for a frictionless experience
• Reimagining salon space to maximise profitability and client satisfaction

Are you still clinging to cash in your salon business?

This week, I’m joined by @thecardmachineguy_ (Owen Toller) for a no-nonsense chat about the real cost of cash. From VAT headaches and banking fees to missed impulse purchases and risk management, we break down exactly why “cash only” might be holding your salon back.

We’re talking:

• The psychology of spending and why card users spend more
• What HMRC really thinks about cash-only businesses
• Time-saving, peace-of-mind benefits for salon owners
• How to reduce no-shows and protect your revenue with payment links

It’s spicy, it’s smart, and it might just be the episode that changes your money mindset.

Want to connect with Owen? You can follow him on Instagram at @thecardmachineguy_. Or DM me the word DOJO on @philjacksoncoach and I’ll send you his WhatsApp details straight to your inbox.

What if the real secret to salon success isn’t a business plan—but putting your lifestyle first?

In this powerful episode, I challenge the hustle culture that glorifies overwork and shame around “small” businesses. Instead, I show you how to build a salon business that funds your dream life, not drains it. We’ll talk strategy, pricing, time boundaries, marketing sanity—and why your calendar should never be your enemy.

If you’ve ever felt pressure to scale just for the sake of it or been told your goals are too small, this one’s for you.

Listen now and let’s design a business that serves YOU, not the other way around.

Are you secretly worried that AI might replace you? You're not alone. In this empowering episode, I walk you through exactly why salon owners like you are actually in one of the safest—and most exciting—positions in business today. You'll learn how to future-proof your role, where AI can actually help rather than hinder, and how to start leading (not reacting) in this new tech-driven world. Plus, some sass, some science, and a serious pep talk from your queen of salons. Let’s fix that AI panic, darling.

Are you still “waiting for the right moment” to try AI in your salon? While you're dithering, your competition is levelling up. In this practical and punchy episode, I’m walking you through five super-simple steps to get your first AI assistant up and running – no fluff, no tech panic. We’ll cover choosing your platform, training it to match your salon’s voice, testing real tasks, creating a prompt bank, and building an AI habit you can stick with. Let’s turn that overwhelm into action, darling.

💡 Want to go deeper? My AI DIY programme is open for enrolment now at PhilJackson.coach.

In this episode of Build Your Salon, I chat with Braden Weinstock—co-owner of EFoxx Hair and founder of Pretty Data (https://prettydata.co) —about how top salons are using smarter systems and AI to protect profits, keep staff, and plan for growth. We unpack why most salons fail to implement the day-to-day strategies that actually move the needle, how COVID changed the salon landscape forever, and why AI isn’t just a shiny new toy—it's your next team member.

Whether you're still working behind the chair or dreaming of scaling your salon, this episode is packed with honest advice, systems smarts, and tech tools that actually work.

Hello, hello, hello, my salon friend! This week, we’re going full robot mode – but don’t worry, your job’s safe. In fact, AI might just save your sanity.

I’m giving you five time-wasting tasks that you can hand off to AI tools right now – from writing those pesky social posts to soothing tricky client complaints, even managing stock like a pro.

This episode is packed with practical tips, no fluff, and some juicy Phil pro-tips that’ll have you wondering why you didn’t start sooner. If AI still feels scary or overwhelming, let’s fix that!

Plus, I’ll introduce you to my brand new AI DIY programme designed for busy salon owners like you. Let’s save time, cut stress, and look brilliant doing it.

💌 Got feedback or questions? Drop me a note: [email protected]

Hello, my salon friend 👋

Feeling overwhelmed? Like your business is held together by toupee tape and caffeine? This one’s your deep breath. I’m unpacking the quiet chaos of doing too much—and showing you how to simplify for success, sanity, and sustainability.

• Why hustle isn’t the vibe (and never was)
• How doing less can grow your salon faster
• What to delegate, ditch, automate, or delay
• Why clean systems = actual freedom, not boredom

You’re not lazy—you’re overloaded. Let’s fix that, my love 💆‍♂️