Build Your Salon with Phil Jackson

In this episode of "Build Your Salon," I delve into the crucial strategies for boosting your salon's business during the festive season. Join me as I share effective marketing ideas that are timely and actionable, perfect for implementing in December. Whether you’re looking to create enticing service bundles, organise festive events, or make the most of gift card promotions, I’ve got you covered with unique approaches to invigorate your salon’s presence this Christmas.

We’ll explore how to create attractive packages, the importance of entering the festive conversation with your clients, and the value of collaboration with local businesses. Plus, I’ll offer insights into using email marketing effectively to drive bookings and increase customer engagement.

This episode is designed for salon owners and beauty professionals who want to turn the holiday season into a thriving opportunity, regardless of past challenges. Tune in to make this December your most profitable yet!

Listen now and let’s transform your salon into a holiday haven!

In this episode of "Build Your Salon," I delve into the challenging yet vital topic of managing difficult employees.

Using my extensive experience, I share practical strategies and insights that will empower salon owners to take control of their business dynamics.

We explore the detrimental effects a negative attitude can have on team morale and business growth. I emphasise the importance of open communication, setting clear expectations, and knowing when to make tough decisions. Whether you’re facing passivity or outright sabotage, I provide the tools you need to navigate these tricky situations with confidence.

Join me as we unlock the secrets to a motivated and harmonious salon team!

In this episode of the Build Your Salon Podcast, I delve into the crucial topic of budgeting for salon owners.

With the excitement of the festive season approaching and the recent Autumn Budget announcements in the UK, it’s essential to focus on how we can reduce expenses without compromising on the quality of our services.

I share practical strategies to trim costs, discuss effective marketing techniques, and highlight the importance of evaluating our supplies and training expenses.

Join me as we explore ways to enhance your salon's profitability while maintaining exceptional customer service. Let’s make this upcoming quarter not just profitable, but also enjoyable!

Tune in for all the insights you need to keep thriving amidst competition.

In this episode of Build Your Salon, I dive into your burning questions in my monthly Q&A session.

Join me as I share insights on motivating your team to sell retail, the intricacies of setting a salon membership model without resorting to discounts, and tackling recruitment challenges.

We discuss the importance of aligning your product offerings with your salon's brand and explore the potential of exciting pricing strategies.

Whether you're struggling with retail sales or looking to enhance your team's performance, this episode is packed with actionable advice and tips to elevate your salon business.

Tune in for your dose of Wise Owl wisdom and let’s build your salon together!

Join me, Phil Jackson, your steadfast ally in the world of salon management, as I delve into the essentials of effectively running your salon business in this episode of "Build Your Salon." Drawing from years of experience, I’m sharing my top five tips that will help you streamline your operations, enhance customer experience, and ultimately grow your salon. I’ll explore the importance of salon software systems, effective training, and leveraging social media to deepen connections with clients. Whether you’re starting anew or looking to optimise your existing practices, this episode is packed with actionable insights to elevate your salon’s success. Tune in and let’s navigate the path to a flourishing salon together!

In this episode, I delve into the challenges salon owners face in maintaining balance amidst the chaos of daily operations. Drawing upon feedback from my listeners, I share practical tips for regaining control, focusing on the importance of systems and processes. You’ll discover how implementing clear procedures can elevate professionalism and streamline operations, just as I did in my own salon when tackling the complexities of wedding bookings.

We’ll explore the significance of managing expectations, both for your team and your clients, to create a more serene working environment. Join me as I provide insights into delegating tasks, ensuring you don’t wear too many hats, and ultimately fostering a less chaotic business atmosphere. Tune in for strategic advice that could transform your salon experience and keep the chaos at bay.

Join me as I dive into the crucial topic of team meetings and how they can make or break your salon's success. Through my own experiences, including some rather tumultuous early team meetings, I share practical tips on how to turn these gatherings into powerful tools for communication and motivation.

Discover how to create an agenda that fosters engagement, encourages creativity, and keeps your team aligned with your vision.

Whether you’re looking to enhance participation, squash gossip, or simply connect with your team, I’ve got you covered!

We explore the best practices for forging a strong team dynamic and ensuring that every meeting counts.

In this episode, I dive into the importance of crafting an exceptional customer journey within the hair and beauty industry.

As more businesses compete for client loyalty, it’s crucial to understand how to make the salon experience enjoyable, memorable, and uniquely tailored to each customer. I share my top four tips on personalisation, enhancing consultations, and maintaining customer contact throughout their journey.

Learn how to create a welcoming and calming salon ambiance that keeps clients returning, and discover ways to truly engage your customers before and after their appointments. Join me as we explore the nuances of customer experience and the power of meaningful connections in our industry.

Let’s make your salon stand out!

As we gear up for Q4 with Halloween, Black Friday, Christmas, and New Year just around the corner, it’s the perfect time to maximise your salon’s productivity and profitability. In this episode, I’ll share practical tips and strategies to help you on your way to salon success.

First, we tackle the feeling of overwhelm that often accompanies salon ownership. Listen in as I respond to Graham's question, offering essential productivity tips like the art of saying no, timely decision-making, and the benefits of hiring a virtual assistant.

Next, discover how to shift your customers’ focus from low-profit to high-profit services, enhance your email marketing, and offer enticing free consultations. We’ll also discuss pricing strategies and memberships to efficiently manage service demand and the importance of prompt follow-ups to nurture potential clients.

Whether you're looking to streamline your operations or unlock high-profit services, this episode is packed with actionable insights to help your salon thrive.

Don’t forget to reach out with your questions at [email protected]. I look forward to hearing from you!

PS the book I struggle to remember the name of in this episode is: The 12 Week Year by Brian Moran available here: https://amzn.to/4fWShxR

In this episode I reveal the secrets to setting successful salon prices that can make or break your business. We'll delve into why competing on price alone is a losing strategy and how to create a unique client experience that justifies higher prices.

I'll share practical advice on basing your pricing on a realistic assessment of your recent expenses rather than overly detailed cost exercises.

Plus, I'm excited to unveil our profitability cheat sheet—a powerhouse tool distilled from three episodes of the Build Your Salon podcast, designed to boost your salon's success.

Get your cheat sheet here: https://buildyoursalonpodcast.com/money

Don't miss out on these invaluable insights into salon profitability and discover strategies to make your salon a must-visit destination. Stay tuned for more exclusive tips and insights coming your way soon!