If you think blogging is “so last decade”, let’s fix that! These days, one well-written blog can bring you a steady stream of new clients—and thanks to AI, it’s easier and smarter than ever.

Here’s the game-changer: your blog is now your 24/7 salesperson. While social posts vanish in a flash, a good blog hangs around for months (even years), quietly building trust and attracting the right people.

But here’s what most salon owners miss—Google and ChatGPT are both looking for clear, helpful, human answers. Ditch the fluffy intros and the old SEO hacks. Give them real talk, solve real problems, and don’t be afraid to let AI spark new ideas (just polish it with your personal magic).

Blogging in 2025 is about working smarter, not harder. You don’t need to post every week or write a novel each time. Consistency beats perfection, every single time. And with AI on your side, you’ll have more time for your actual clients—and maybe even a cheeky day off!

With love and high-ticket dreams,
Phil