In this episode, I dive into the transformative power of salon memberships and how they can not only revitalise your business but also foster client loyalty. Join me as I explore the psychology behind customer habits, demonstrating why memberships should target those good customers who have the potential to become great. With insights on pricing strategies, enticing benefits, and building predictable income, I aim to arm you with the tools needed to navigate the evolving landscape of the salon industry. This is a must-listen for anyone looking to boost their salon's success and create lasting relationships with clients. Let's unlock the secrets to steady salon income together!

In this episode, I dive into one of my favourite subjects: money and how it can be effectively managed within your salon business.

We all know that a penny saved is a penny earned, and I provide practical strategies to help you cut costs without sacrificing quality. From categorising your expenses to identifying major spending areas like wages and product costs, I offer insights on where to find savings without compromising your service.

I share my experiences with budgeting, the importance of investing in effective marketing and training, and how to prevent wasted expenses. Join me as I explore these topics, ensuring you have the tools to maximise your profits while enjoying your business journey.

In this episode of the Build Your Salon podcast, I sit down with Phil Evans, the Managing Director of Salon Guru, to discuss the often overlooked importance of having a strong website in the salon industry. As we delve into the evolving landscape of digital marketing, Phil shares his insights on why, despite the rise of social media, a website remains an essential tool for attracting and retaining clients. With over two decades of experience and a portfolio exceeding 240 salons globally, Phil challenges the notion that social media is the be-all and end-all of marketing.

We explore key topics such as the significance of SEO, how to effectively use your website to convert visitors into clients, and the crucial role that data plays in making business decisions. From understanding traffic sources to optimising content, this episode is packed with practical advice for salon owners looking to harness the power of their online presence. Join us as we break down the numbers and discover how a well-maintained website can be your most profitable asset.

Get a FREE Google rank report from Phil Evans here: https://www.salonguru.net

In this episode, I welcome Arif Isikgun, a retail expert and beauty educator, to discuss the often complex relationship salon owners have with retail. We delve into why retailing is not just an obligation but can be a true asset to driving growth in the beauty industry. Arif shares his innovative strategies on transforming retail from a mundane task into a thrilling opportunity for building customer relationships and boosting sales. We explore the importance of storytelling in retail, the necessity of integrating product recommendations into consultations, and how to tackle the common hesitations surrounding retailing. Whether you're a seasoned salon owner or just starting, this episode is packed with valuable insights to elevate your business. Tune in and discover how embracing a fresh perspective on retail can lead to significant transformations in your salon.

Sign up to Arif's newsletter through instagram https://instagram/com/aibeautyconsultancy

or find out more about the course by emailing hello@aibeauty.co.uk

In this episode of the Build Your Salon podcast, I reflect on the journey of 2024 and share valuable insights to set you up for a remarkable 2025.

Join me as I delve into the shifts in salon dynamics and client behaviour observed in December. We’ll discuss strategies for navigating the quieter holiday periods and how to adjust your marketing approach in a way that feels fresh and engaging. I encourage you to take the time to celebrate your successes, learn from the challenges, and prepare for the new year ahead with a clear focus. Together, we'll explore how doing less can lead to greater results, allowing you to dedicate your energy towards achieving your goals.

Tune in for a dose of wisdom and inspiration to kick off the year with passion and purpose!

In this episode of the Build Your Salon podcast, I delve into my top five business resolutions for 2025 that promise to transform your salon experience from merely surviving to truly thriving. Join me as I explore the importance of understanding your salon’s financial health, enhancing customer experiences, and investing in your professional skills.

Together, we’ll identify opportunities to diversify your income and streamline your operations to ensure greater productivity.

As we approach a new year, let’s unlock the potential for profitability while creating an unforgettable journey for every client who walks through your doors. I invite you to join me on this inspiring journey towards success and growth. Don't forget to reach out if you need guidance – I'm just an email away!

In this episode of the Build Your Salon Podcast, I delve into the exciting transformations we're poised to witness in salon marketing as we approach 2025. As the hair and beauty industry becomes more competitive, I share key strategies for attracting and retaining high-quality clients amidst evolving dynamics influenced by AI technology.

You’ll hear my thoughts on the crucial role of video content—how to embrace it comfortably and authentically, even for those who may feel camera shy. I also explore the importance of local SEO and building genuine connections within your community, moving beyond digital spaces to foster real relationships with clients.

Join me as I dream up a vision for a year where marketing becomes more personal, targeted, and less promotional, allowing for depth and authenticity in our client interactions. Whether you’re a salon owner or an industry enthusiast, there’s something here for everyone as we prepare for a year of transformation and growth.

Don’t miss the insights—let's build our salons together for a successful 2025!

In this episode, I dive into the intricate world of recruitment within the salon industry, sharing invaluable insights on how to build a successful team, whether you're hiring your first employee or your hundredth. Join me as I offer practical tips to effectively navigate the recruitment landscape and avoid common pitfalls. We'll discuss the importance of patience in finding the perfect fit, identify whether you truly need to recruit, and explore how effective recruitment marketing can attract the right candidates.

I also share innovative strategies, such as leveraging your current customers to widen your recruitment reach and creating an inviting onboarding process that ensures new team members start strong. Get ready to enhance your recruitment approach and strengthen your salon team, all while cultivating a positive and engaging workplace culture. Tune in for actionable advice that will empower you and your business!

Listen in and let's transform your recruitment process together!

Join me in this episode where we dive into innovative ways to promote your salon without relying on discounts. I share insights on why leaning into your expertise can attract customers willing to pay more and travel further for your high-level services. Discover practical strategies to enhance your offerings by adding real value without increasing costs, enabling you to fill those challenging white spaces in your schedule.

I also discuss the importance of effectively managing your salon's reputation and encourage you to implement a recommend-a-friend program to expand your clientele. Tune in for valuable wisdom that will help you build a successful and sustainable salon business. Let's transform your approach to promotions together!

In this episode of "Build Your Salon," I delve deep into the crucial topic of cash flow management, a key factor in the success of any salon business. Join me as I share my top five tips to ensure your salon not only survives but thrives. From practical budgeting strategies to understanding the importance of forecasting, I’ll guide you in making friends with the numbers and optimising your financial health.

We’ll discuss how to effectively manage spending, the significance of tracking your income, and the impact of seasonal trends on your business. Ever wondered how to reduce financial anxiety? I’ve got insights on building a predictable income stream through memberships and smart budgeting practices.

Grab a pen and paper because you won't want to miss these invaluable insights that could transform your salon’s financial future. Tune in for strategies that empower you to take control of your cash flow and ensure your salon remains a success!