Every salon has a specific clientele and every client has a favourite salon, so what makes that connection?  In this episode we're covering market position.  This key factor in your business' success is sometimes overlooked by those with less experience.  Be ahead of the game and work out who you are, who you want to be and who your clients will be.

Every client has favoured places they go to for products and services and if your local area doesn't have the clients you want to attract you may need to look at how you position yourself for success.

Whether you are in line with the more discount end of market with Aldi, Joe Average with the likes of Tesco or providing services akin to Harrods, you need to understand what makes your business and your clients tick so that you can increase the profit margins to grow your business.

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