Ben Wright is the co-founder and creative director of Pretty Soon, working across brand, culture, music, and sport. His path moves from Perth’s tight-knit creative scene to New York’s intensity, to Kuala Lumpur, and by moments that opened doors, including collaborations with brands and people like Nike, Puma, Under Armour and ASAP Rocky. Today, he leads a studio built on instinct, clarity, and care for the people he works with.

What if confidence isn’t something you arrive at, but something you rebuild, again and again, as life changes around you?

Ben’s philosophy centres on emotional awareness, leadership, and creative responsibility. He believes good work emerges when you understand your limits, recognise the signs, and create from presence rather than fear. His approach is shaped by fatherhood, stretches of self-doubt, and the discipline of learning to trust his own judgement.

In this episode, Ben talks about the weight of performance, the years he spent overworking, and the moment he realised ambition needed a new definition. We explore confidence, imposter syndrome, the pressure of raising a studio from scratch, and the quiet work behind rebuilding a creative identity. A conversation about resilience, emotional maturity, and the courage to lead with honesty.