The Austin Cohen Podcast

EP37: How to Finish the Year Strong


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In today’s episode, I’m diving into one of the most important rhythms I’ve learned in business and in life: how you finish the year determines how you start the next one. I walk through the exact process I use every December — reviewing roles, assessing capacity for the coming year, and studying our New Patient Metrics from January until now — to get honest about where we’re aligned and where we’ve drifted.

I’ll also share what some of the great companies I study do at the end of their year. Lululemon’s vision reset… Toyota’s tune-up… Apple’s quiet sprint… Amazon’s “working backwards” approach… Ritz-Carlton’s culture reset… and Nike’s practice of closing the loop. Each one uses December as a launch pad so they enter January with momentum while the rest of the world is still warming up.

For us in chiropractic, this same rhythm matters. January isn’t just a new month — it’s the perfect moment to update Spinal Health Scores, reconnect with patient goals, tighten our frequency recommendations, and make sure our care plans are aligned with integrity.

This episode is all about finishing present, starting strong, and stepping into 2026 with clarity and congruency.

If you’re ready to build momentum now — not later — this one’s for you.

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The Austin Cohen PodcastBy Austin Cohen

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