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In today’s economy, inflation isn’t just raising prices. It’s raising expectations.

People still have money. They’re just done paying for average.

In this episode, I break down what I’m seeing in real time, from $300 dinners that felt forgettable, to gyms and service businesses quietly losing customers, to why average is no longer survivable in a world of constant evaluation.

I share how we’ve built excellence inside Corrective Chiropractic, why tools like the Spinal Health Score create trust instead of confusion, and how small details compound into an experience people are willing to pay for.

We’ll also look at well-known businesses that didn’t fail because they were bad, but because they stayed average while the world moved on.

If you’re a business owner, leader, or anyone trying to stand out in a crowded market, this episode is a reminder that excellence isn’t optional anymore. It’s the price of staying relevant.

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