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HAVEN PELL'S Blog can be found here: PUNDIFICATOR

On this week's podcast, we have some back and forth on the emerging prevalence of public relations and its increasing importance in corporate strategy.

Discussion outline below . . .

* The Dangers of the "Spindustry".* The use of avatars to represent climate change- are they created or natural occurring representatives.* Naomi Seibt- as the counterpoint to Greta Thurnberg on climate change- is she a "created" representative. NYPOST: GRETA vs NAOMI* The Potential Damage to Unwitting Avatars (especially those pulled out of central casting)* Coronavirus- Catastrophists vs. Slow Adopters. How did views change so quickly? (This was recorded before the Rudy Gobert news and the cancellation of the major sports events)* The Innovation of Adoption Lifecycles- Innovators, Early adopters, Early Majority, Late Majority, Laggards.* "Abundance of Caution" vs "Self Quarantines Don't Work in Democracies."* How does one project calm and competence (before having proved these traits)?* What happens when people have to actually rethink their lives?* Is there a consequence to being over-confident?* The Tylenol case- a good example of PR driving the corporate strategy.* Crisis Management: Doing the right thing, being smart legally and defending the brand and the business. * The tension between the PR strategy and the legal strategy . . .* Strategy by Avatar may not work- I can't remember Naomi Seibt's name!!! * ESG investing and Public Relations- how is reputation/PR scored?* Is it reputation well understood in the investment world? Significant?

https://www.amazon.com/Wealth-Actually-Intelligent-Decision-Making-1-ebook/dp/B07FPQJJQT