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Most businesses don’t struggle because they lack options.
 They struggle because they offer too many.

In this episode, I share a simple principle from a 1950s shoe salesman that has shaped how I think about pricing, care plans, leadership, and even how I schedule meetings with my team: two options, not three.

We talk about why too much choice creates hesitation, how complex pricing slows patient decisions, and why clarity is one of the most underutilized leadership tools in chiropractic. This applies to patient conversations, care plan design, team communication, and business growth.

If you’ve ever felt like people “just need more time to think,” this episode will challenge that assumption and help you design decisions that create movement instead of delay.

Sometimes the fastest way forward isn’t adding more.
 It’s simplifying what’s already there.

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