It seems that several manufacturers are finding creative ways to reduce prices for their cameras. Following ARRI’s announcement last week, Blackmagic has now announced a price reduction for the URSA Cine 12K to $7,000. Given the strong engagement from the CineD community in the comments on ARRI’s announcement, it’s worth discussing and sharing different perspectives on cameras and the high-end cinema market.

Sponsor: This episode is sponsored by FUJIFILM. Check it out at 29:46

(00:00) - Intro

(03:50) - ARRI ALEXA 35 Base Model Starts at €50K & Adds Flexible Feature Licenses, Lower-Cost Media

https://www.cined.com/arri-alexa-35-base-model-starts-at-e50k-adds-flexible-feature-licenses-lower-cost-media/

(27:49) - Blackmagic Design URSA Cine 12K for $7K Launched

https://www.cined.com/blackmagic-design-ursa-cine-12k-for-7k-launched/

Blackmagic URSA Cine 12K LF Lab Test

https://www.cined.com/blackmagic-ursa-cine-12k-lf-lab-test-rolling-shutter-dynamic-range-and-exposure-latitude/

We hope you enjoyed this episode!