This week on CineD Focus Check, CineD's Nino Leitner sits down with cinematographer Oren Soffer, co-cinematographer on Gareth Edwards’ The Creator—the $70M sci-fi feature that sparked industry conversation for its minimal, agile approach to big-scale filmmaking.

But this episode is not about camera specs. It’s an honest, wide-ranging discussion about generative AI and what it’s doing to culture, trust, and creative work. Oren shares why he believes public generative video models (like Sora) are fundamentally harmful—flooding feeds with “slop,” accelerating misinformation, and eroding shared reality. At the same time, he outlines a pragmatic middle ground: bespoke, closed-loop models trained on your own data, and specific use cases where AI could speed up workflows (without cutting artists out).

We also cover:

If you’re worried about the future of human creativity—or trying to navigate what’s real versus synthetic—this conversation is essential.

(00:00) — Why This Conversation Matters

(01:24) — Introducing Oren Soffer

(03:00) — How Oren Got Into Filmmaking

(06:45) — The DSLR Revolution Changed Everything

(09:15) — Small Cameras, Big Movies

(11:40) — Breaking Into Hollywood

(13:10) — Shooting The Creator Differently

(15:20) — Why Studios Won’t Take the Same Risk

(18:00) — Hollywood’s Structural Crisis

(21:20) — The Reality of Movie Theaters Today

(24:30) — How Generative AI Entered Filmmaking

(27:30) — Three Camps Reacting to AI

(31:40) — Why Public Video AI Is “Ontologically Evil”

(36:40) — Ethical vs. Unethical AI Use

(42:40) — Why Black-and-White Thinking Fails

(46:00) — Will AI Kill Jobs or Reshape Them?

(49:30) — Practical AI Use Cases in Filmmaking

(56:20) — The McDonald’s AI Ad Backlash

(58:50) — Why Replacing Everyone Is the Wrong Goal

(01:02:00) — The Growing Backlash Against AI Content

(01:07:20) — Creatives Are Not in the Driver’s Seat

(01:12:40) — Why This Moment Still Gives Hope

(01:17:30) — The AI Business Model Problem

(01:22:00) — The Illusion of Intelligence

(01:27:30) — What Real Intelligence Would Require

(01:32:30) — Why Synthetic Experiences Fall Short

(01:38:00) — Advice to Young Filmmakers

(01:54:55) — Final Thoughts: Creativity Won’t Disappear

In this episode, we break down all the camera lab tests of 2025 and give you a clear overview of which cameras stood out — and which ones fell a bit short.

Nino and Gunther go through all seven cameras we tested, sharing key insights, surprises, and takeaways from this year’s results.

Hit play and join us for a deep dive into the cameras that shaped 2025.

Chapters and Articles in This Episode

(00:00) - Intro

(03:18) - Evolution vs Revolution in 2025 Camera Tests

(08:40) - Canon EOS C400 Lab Test – Rolling Shutter, Dynamic Range and Exposure Latitude

https://www.cined.com/canon-eos-c400-lab-test-rolling-shutter-dynamic-range-and-exposure-latitude/

(13:14) - Canon EOS R5 Mark II Lab Test – Rolling Shutter, Dynamic Range and Exposure Latitude

https://www.cined.com/canon-eos-r5-mark-ii-lab-test-rolling-shutter-dynamic-range-and-exposure-latitude/

(17:17) - Canon EOS R1 Lab Test – Rolling Shutter, Dynamic Range and Exposure Latitude

https://www.cined.com/canon-eos-r1-lab-test-rolling-shutter-dynamic-range-and-exposure-latitude/

(20.44) - Panasonic LUMIX S1II Lab Test – Rolling Shutter, Dynamic Range, and Exposure Latitude

https://www.cined.com/panasonic-lumix-s1ii-lab-test-rolling-shutter-dynamic-range-and-exposure-latitude/

(34:08) - Nikon ZR Lab Test – Rolling Shutter, Dynamic Range, and Exposure Latitude

https://www.cined.com/nikon-zr-lab-test-rolling-shutter-dynamic-range-and-exposure-latitude/

(45:35) - Sony FX2 Lab Test – Rolling Shutter, Dynamic Range and Exposure Latitude

https://www.cined.com/sony-fx2-lab-test-rolling-shutter-dynamic-range-and-exposure-latitude/

(53:38) - Blackmagic PYXIS 12K Lab Test – Rolling Shutter, Dynamic Range and Exposure Latitude

https://www.cined.com/blackmagic-pyxis-12k-lab-test-rolling-shutter-dynamic-range-and-exposure-latitude/

We hope you enjoyed this episode!

In this special episode of the CineD FocusCheck Podcast, host Nino welcomes back filmmaker, educator, and author Tal Lazar for a wide-ranging conversation about what cinematography really is — and what it needs to become in an age of rapidly evolving technology.

Tal’s new book, Cinematography: Beyond Technique, challenges a long-standing assumption in filmmaking: that mastering cameras, lenses, and lighting is enough. Drawing on over 15 years of teaching at institutions such as AFI, Sundance, and FilmLab, Tal argues that cinematography lives in the space between intention and execution — not in technology itself.

Together, Nino and Tal explore:

The conversation also tackles one of today’s most controversial topics: AI in filmmaking. Referencing recent statements by Roger Deakins and drawing parallels to the Canon 5D revolution, Tal explains why resisting new tools outright is rarely productive — but why giving up creative intention is far more dangerous.

This episode is not about choosing sides between “traditional” and “modern” filmmaking. It’s about understanding the language of images deeply enough to make deliberate, meaningful choices — regardless of the tools involved.

Whether you’re a director, cinematographer, producer, or educator, this episode offers a thoughtful, practical perspective on collaboration, visual storytelling, and the future of the craft.

Chapters and Articles in This Episode

(00:00:57) – Welcome & Introduction

(00:02:06) – Tal Lazar, Cinematography Beyond Technique & Teaching Background

(00:05:35) – Visual Storytelling, “The Reading,” and Cinematic Intention

(00:09:02) – What Makes a Great Cinematographer

(00:14:13) – Directors, DPs, and Collaboration on Set

(00:20:45) – How Directors and Cinematographers Should Communicate

(00:25:31) – Lighting and Lenses as Storytelling Tools

(00:38:19) – AI, Roger Deakins, and Creative Intention

(00:49:45) – Lessons from the Canon 5D Era & the Future of AI

(01:13:51) – Practical Advice & Key Takeaways

We hope you enjoyed this episode!

For this week's episode on the CineD Focus Check podcast, Nino speaks with special guests Timothy and Thomas Boland from Nexus Camera about how the Nexus G1 came to life — and what it’s trying to solve for solo operators and small crews.

They share their background in industrial design and filmmaking, why rigging and workflow friction pushed them toward building their own camera, and how they approached key features such as a modular electronic ND system, expanded I/O and power distribution, integrated lens-control ideas, materials and cooling design, and a service plan for repairs and warranty.

Nino also asks the questions many people have been wondering about: how Nexus works with Blackmagic Design as an authorized dealer, how the economics of sourcing hardware are handled, and what changed in the timeline as the project moved toward manufacturing.

Toward the end, the team reveals a notable update on lens adaptability and discusses what’s next—including future accessories and software expansion.

(00:00) - Intro

(01:39) - The origin story of the Nexus G1

(06:32) - Meet the founders of Nexus, Thomas and Timothy

(09:51) - The relationship between Blackmagic Design and Nexus

(13:09) - Technical details of the Nexus G1

(19:28) - Camera body materials and thermal design

(24:44) - Connectivity options of the Nexus G1

(31:17) - Lens mount system on the Nexus G1

(32:21) - Roadmap for the camera launch

(33:58) - How does the warranty process work with the Nexus G1?

(39:38) - The current sensor in the Nexus G1 and potential future upgrades

(48:14) - What would they do differently if they could start from scratch?

(51:46) - Rapid-fire questions for the creators

(59:31) - Power efficiency of the Nexus G1

(01:03:03) - Unveiling the new update for the Nexus G1

We hope you enjoyed this episode!

As many of you have probably heard, two giants in Hollywood are now competing to merge with one another. Netflix is attempting to acquire Warner Bros., while Paramount has also submitted its own bid for the company. But what does this actually mean, especially for filmmakers? Nino and Johnnie break it down in detail in this episode, along with a range of other compelling topics.

Chapters and Articles in This Episode

(01:02) - Netflix Acquires Warner Bros. Discovery for $83 Billion – Streaming Giant’s Business Model Poses Existential Threat to Theatrical Exhibition

https://www.cined.com/netflix-acquires-warner-bros-discovery-for-83-billion-streaming-giants-business-model-poses-existential-threat-to-theatrical-exhibition/

(24:26) - Death of the Triple-Camera Phone? Sony LYTIA 901 Sensor Does 4x Zoom Without Extra Lenses

https://www.cined.com/death-of-the-triple-camera-phone-sony-lytia-901-sensor-does-4x-zoom-without-extra-lenses/

(36:20) - Mavis Camera Introduces Film Kit – LUT Workflows, Open Gate Capture, and Apple Log 2 Support

https://www.cined.com/mavis-camera-introduces-film-kit-lut-workflows-open-gate-capture-and-apple-log-2-support/

(39:40) - DIGILOG Camera iPhone App Brings Kodak 500T Film-Inspired Look, Open-Gate ProRes Recording, Free Download

https://www.cined.com/digilog-camera-iphone-app-brings-kodak-500t-film-inspired-look-open-gate-prores-recording-free-download/

(42:27) - Tilta Nucleus Auto Focus Adapter Explained – Unlock the Full Potential of Every Manual Lens

https://www.cined.com/tilta-nucleus-auto-focus-adapter-explained-unlock-the-full-potential-of-every-manual-lens/

(51:02) - Middle Control 3 Pro Brings Sony Camera Control to Blackmagic ATEM Switchers

https://www.cined.com/middle-control-3-pro-brings-sony-camera-control-to-blackmagic-atem-switchers/

(56:45) - The Story Behind the Ken Burns Effect: How a Phone Call From Steve Jobs Made Documentary’s Most Influential Technique a Household Name

https://www.cined.com/the-story-behind-the-ken-burns-effect-how-a-phone-call-from-steve-jobs-made-documentarys-most-influential-technique-a-household-name/

(01:02:44) - Audiio Voices Introduced – Record Your Voiceover and Transform It into a Professional Style

https://www.cined.com/audiio-voices-introduced-record-your-voiceover-and-transform-it-into-a-professional-style/

(01:06:17) - Imagen AI Introduces Adaptable AI Color Grading, Free Beta Access, and More

https://www.cined.com/imagen-ai-introduces-adaptable-ai-color-grading-free-beta-access-and-more/

(01:09:12) - fylm.ai Update – Adds Adobe Premiere Extension for Seamless Collaboration and Full Remote Grading

https://www.cined.com/fylm-ai-update-adds-adobe-premiere-extension-for-seamless-collaboration-and-full-remote-grading/

(01:12:42) - Apple Vision Pro Strategy For Immersive Video Production: Live Sports, Static Foveation, And Monetization Challenges

https://www.cined.com/apple-vision-pro-strategy-for-immersive-video-production-live-sports-static-foveation-and-monetization-challenges/

(01:17:00) - Cartoni Ragno Pod Announced – Portable Tripod Riser with 100kg Payload, 629mm Elevation

https://www.cined.com/cartoni-ragno-pod-announced-portable-tripod-riser-with-100kg-payload-629mm-elevation/

(01:20:04) - ZILR ZIPR Introduced – An E-Powered K.I.T. Cart for Production Mobility

https://www.cined.com/zilr-zipr-introduced-an-e-powered-k-i-t-cart-for-production-mobility/

We hope you enjoyed this episode!

As the year slowly comes to an end, so do the camera releases—but there was one last long-awaited announcement that just hit the market. Sony has officially unveiled the newest successor in the Alpha 7 series: the Sony A7 Mark V.

Nino and Johnnie take a closer look at this newly announced camera, and alongside the news, they dive into a discussion about what might become the Camera of the Year 2025—plus many more exciting topics.

So as always, hit that play button and tune in on YouTube or on your favorite podcast platform!

This episode is sponsored by SIRUI — check out their new lenses at 36:14

Chapters and Articles in This Episode

(04:26) - Sony a7 V Announced – 33MP Partially-Stacked Sensor, 30fps Blackout-Free Shooting, 4K120p Video in APS-C

https://www.cined.com/sony-a7-v-announced-33mp-partially-stacked-sensor-30fps-blackout-free-shooting-4k120p-video/

(22:56) - Sony Suspends a7 IV Firmware Update 6.00 Following Widespread Camera Malfunctions

https://www.cined.com/sony-suspends-a7-iv-firmware-update-6-00-following-widespread-camera-malfunctions/

(37:01) - Poll: Camera of the Year 2025 – Have Your Say!

https://www.cined.com/poll-camera-of-the-year-2025-have-your-say/

(56:21) - ARRI Cuts 150 Jobs and Closes Two German Facilities Amid Ongoing Production Decline

https://www.cined.com/arri-cuts-150-jobs-and-closes-two-german-facilities-amid-ongoing-production-decline/

(01:01:29) - The AI Copyright War Just Got Real – OpenAI Ordered to Reveal Deleted Evidence

https://www.cined.com/the-ai-copyright-war-just-got-real-openai-ordered-to-reveal-deleted-evidence/

(01:05:20) - New Lesson on Sora 2 is Out Now – Brainstorming Ideas and Storyboarding + Black Friday Offers

https://www.cined.com/new-lesson-on-sora-2-is-out-now-brainstorming-ideas-and-storyboarding-black-friday-offers/

(01:08:28) - HAL Picture Diachromie and Diaphanie Color Grading Look and Texture Plugins – Comprehensive Overview

https://www.cined.com/hal-picture-diachromie-and-diaphanie-color-grading-look-and-texture-plugins-comprehensive-overview/

(01:13:29) - Dedo Weigert, Oscar-Winning Lighting Pioneer, Dies at 87

https://www.cined.com/dedo-weigert-oscar-winning-lighting-pioneer-dies-at-87/

(01:19:18) - DaVinci Resolve 20.3 Released – 32K Support on Apple M5, Timeline Snapshots, Metadata Improvements

https://www.cined.com/davinci-resolve-20-3-released-32k-support-on-apple-m5-timeline-snapshots-metadata-improvements/

(01:27:21) - MZed Pro Black Friday Sale EXTENDED! Lock In $199 for 850+ Filmmaking Lessons Before This Once-a-Year Deal Ends

https://www.cined.com/mzed-pro-black-friday-sale-lock-in-199-for-850-filmmaking-lessons-before-this-once-a-year-deal-ends/

We hope you enjoyed this episode!

Exciting news at the CineD Newsroom! This week, we’re talking about some rare, once-a-year offers on our MZed platform, and Nino and Johnnie share why now is the perfect time to grab an MZed subscription.

We also take a look at the latest updates on the Nexus G1, including new sample footage. Another big topic in this episode is LUMIX: the company has just released firmware updates claiming to address the overheating issues in the recently introduced LUMIX S1 V2 series.

Johnnie brings insights straight from Japan and shares his thoughts on the latest Adobe Premiere updates.

Join us for this week’s conversation and stay up to date with everything happening in the world of cine tech!

This episode is sponsored by SIRUI — check out their new lenses at (29:49).

Chapters and Articles in This Episode

(05:20) - MZed Pro Black Friday Sale: Lock In $199 for 850+ Filmmaking Lessons Before This Once-a-Year Deal Ends

https://www.cined.com/mzed-pro-black-friday-sale-lock-in-199-for-850-filmmaking-lessons-before-this-once-a-year-deal-ends

(20:50) - Nexus G1 Cinema Camera Now Operational With First Test Footage Released

https://www.cined.com/nexus-g1-cinema-camera-now-operational-with-first-test-footage-released/

(30:35) - Panasonic LUMIX S1II, S1IIE, and S1RII Firmware Updates Fix Overheating and Add New Features

https://www.cined.com/panasonic-lumix-s1ii-s1iie-and-s1rii-firmware-updates-fix-overheating-and-add-new-features/

(41:28) - Global Memory Shortage 2026: What Filmmakers Need To Know About Rising NAND, DRAM, and SSD Prices

https://www.cined.com/global-memory-shortage-2026-what-filmmakers-need-to-know-about-rising-nand-dram-and-ssd-prices/

(48:32) - Shooting Apple Immersive Video in the Swiss Alps with the Blackmagic URSA Cine Immersive

https://www.cined.com/shooting-apple-immersive-video-in-the-swiss-alps-with-the-blackmagic-ursa-cine-immersive/

(52:11) - Libec Launches Arca-Swiss Travel Tripod – 2.7kg, 3kg Payload, Sub-$200 Price

https://www.cined.com/libec-launches-arca-swiss-travel-tripod-2-7kg-3kg-payload-sub-200-price/

(01:02:55) - Panomicron Bismuth 50mm f/2.8 1.5x Anamorphic Lens Expands to the M-Mount

https://www.cined.com/panomicron-bismuth-50mm-f-2-8-1-5x-anamorphic-lens-expands-to-the-m-mount/

(01:06:32) - Adobe Premiere Pro 25.6.1 Adds Native Nikon N-RAW Support and New AI Tools

https://www.cined.com/adobe-premiere-pro-25-6-1-adds-native-nikon-n-raw-support-and-new-ai-tools/

(01:18:05) - Module 8 MOOD Hypnotic Sony E-Mount Tuner Announced – Optical Character For Modern Glass

https://www.cined.com/module-8-mood-hypnotic-sony-e-mount-tuner-announced-optical-character-for-modern-glass/

We hope you enjoyed this episode!

This week, another DJI product has landed in the studio — the brand-new DJI Osmo Action 6. Johnnie joins us live from Inter BEE in Japan, sharing his first impressions from the show and what's new on the ground.

Meanwhile, there are fresh updates from ARRI and ASUS, and Nino dives into the results of a recently released IMAGO study that sparked some interesting conversations. So hit that play button and enjoy your weekly dose of cine tech!

This episode is sponsored by SIRUI — check out their new lenses at 23:44.

Link to the Kickstarter Campaign:

Chapters and Articles in This Episode

(03:42) - Inter BEE 2025

(07:42) - FUJIFILM GFX ETERNA 55 Firmware Updates Coming Up – SDI RAW Output, MXF Playback, and More

https://www.cined.com/fujifilm-gfx-eterna-55-firmware-updates-coming-up-sdi-raw-output-mxf-playback-and-more/

(10:29) - DJI Osmo Action 6 Announced – Variable Aperture, 1/1.1-Inch Sensor, 4K/120fps

https://www.cined.com/dji-osmo-action-6-announced-variable-aperture-1-1-1-inch-sensor-4k-120fps/

(24:31) - DJI Osmo 360 Review and Hands-On – A Bikepacking Trip through Kyrgyzstan

https://www.cined.com/dji-osmo-360-review-and-hands-on-a-bikepacking-trip-through-kyrgyzstan/

(30:06) - ARRI Film Lab Announced – Real-Time Analog Film Emulation Plugin for DaVinci Resolve, Baselight, Nuke

https://www.cined.com/arri-film-lab-announced-real-time-analog-film-emulation-plugin-for-davinci-resolve-baselight-nuke/

(34:01) - ASUS ProArt 8K PA32KCX Display Announced – Raising the Bar for High-End HDR Monitoring

https://www.cined.com/asus-proart-8k-pa32kcx-display-announced-raising-the-bar-for-high-end-hdr-monitoring/

(37:01) - IMAGO Study Reveals Precarious Cinematographer Working Conditions

https://www.cined.com/imago-study-reveals-precarious-cinematographer-working-conditions/

(43:24) - CamerImage 2025 – Complete Guide to Workshops, Competition, and the World’s Premier Cinematography Festival

https://www.cined.com/camerimage-2025-complete-guide-to-workshops-competition-and-the-worlds-premier-cinematography-festival/

(47:06) - Hybrid Video Production – Ways to Make AI Part of Your Workflow

https://www.cined.com/hybrid-video-production-ways-to-make-ai-part-of-your-workflow/

(48:17) - Panasonic’s LUMIX Pro Service Is Ending in Europe

(49:31) - Filmstro Premiere Pro Extension Launches – Adaptive Music Control, Real-Time Keyframing, Direct Timeline Integration

https://www.cined.com/filmstro-premiere-pro-extension-launches-adaptive-music-control-real-time-keyframing-direct-timeline-integration/

We hope you enjoyed this episode!

In this week’s episode, there's a lot to talk about! DJI just released the successor to its smallest drone – the DJI Neo 2. But the excitement is mixed with concern, as there's growing talk about a potential DJI ban in the US. Join the discussion to hear all the details and what this could mean for filmmakers.

Meanwhile, Johnnie gives us a first look at the brand-new lens series from SIRUI and dives into the latest CineD Lab Test results of the Sony FX2.

So, as always, hit that play button and enjoy your weekly dose of FocusCheck!

Chapters and Articles in This Episode

(05:24) - DJI Neo 2 Announced

https://www.cined.com/dji-neo-2-announced-omnidirectional-obstacle-sensing-4k-100fps-12-m-s-tracking/

(17:30) - DJI US Ban Looms in 42 Days as Government Fails to Begin Required Audit

https://www.cined.com/dji-us-ban-looms-in-43-days-as-government-fails-to-begin-required-audit/

(25:03) - DJI Osmo Mobile 8 Smartphone Gimbal Launches With Apple DockKit Support and 360° Pan Rotation

https://www.cined.com/dji-osmo-mobile-8-smartphone-gimbal-launches-with-apple-dockkit-support-and-360-pan-rotation/

(28:12) - HONOR Robot Phone Camera Signals a Built-In Gimbal Future for Mobile Filmmakers

https://www.cined.com/honor-robot-phone-camera-signals-a-built-in-gimbal-future-for-mobile-filmmakers/

(32:08) - Sony FX2 Lab Test – Rolling Shutter, Dynamic Range and Exposure Latitude

https://www.cined.com/sony-fx2-lab-test-rolling-shutter-dynamic-range-and-exposure-latitude/

(40:16) - Canon EOS R6 Mark III Announced – A New, Beefed-Up Hybrid Workhorse

https://www.cined.com/canon-eos-r6-mark-iii-announced-a-new-beefed-up-hybrid-workhorse/

(43:00) - SIRUI Astra Series Announced – World’s First T1.8 Full-Frame Autofocus Anamorphic Lenses

https://www.cined.com/sirui-astra-series-announced-worlds-first-t1-8-full-frame-autofocus-anamorphic-lenses

(49:04) - Audiio LinkMatch 2.0 Review – Simple and Mostly Accurate Music-Matching Tool

https://www.cined.com/audiio-linkmatch-2-0-review-simple-and-mostly-accurate-music-matching-tool/

(53:48) - The Efficient Filmmaker: Scan and Plan

Read about it: https://www.cined.com/the-efficient-filmmaker-scan-and-plan-new-course-on-3d-location-scans-shot-previsualizations-visual-experiments-and-more/

Course site: https://www.mzed.com/courses/the-efficient-filmmaker-scan-and-plan?tap_a=17272-420962&tap_s=4094362-dfd65f

(57:32) - OFG Customs LONG SHOT Introduced – Optical Adapter Brings Full-Frame, Large-Format, Vista Vision Lenses to 16mm

https://www.cined.com/ofg-customs-long-shot-introduced-optical-adapter-brings-full-frame-large-format-vista-vision-lenses-to-16mm/

(01:01:18) - Hollyland Lyra 4K Webcam Released – 1/1.5″ Sensor, Wireless Audio System, AI Features from $149

https://www.cined.com/hollyland-lyra-4k-webcam-released-1-1-5-sensor-wireless-audio-system-ai-features-from-149/

(01:03:43) - The Leica Transformation – How a Camera Icon Went From Crisis to €596M by Killing the Rangefinder

https://www.cined.com/the-leica-transformation-how-a-camera-icon-went-from-crisis-to-e596m-by-killing-the-rangefinder/

(01:14:03) - IMAGO Oslo Digital Cinema Conference 2025 Returns With AI Focus – David Stump ASC, Steve Yedlin ASC Among Speakers

https://www.cined.com/imago-oslo-digital-cinema-conference-2025-returns-with-ai-focus-david-stump-asc-steve-yedlin-asc-among-speakers/

(01:20:10) - Design Update & Comments: A Better Experience for Gear Guides

https://www.cined.com/design-update-comments-a-better-experience-for-gear-guides/

(01:21:14) - Atomos Ninja TX GO Announced – 6Kp30 RAW Recording, Camera Control, 1500-Nit Display

https://www.cined.com/atomos-ninja-tx-go-announced-6kp30-raw-recording-camera-control-1500-nit-display/

(01:23:26) - RØDECaster Video S Production Console Introduced

https://www.cined.com/rodecaster-video-s-production-console-introduced/

We hope you enjoyed this episode!

In this episode, Johnnie talks with filmmaker and lens creator Peppe Badalamenti, joining from Guatemala. Peppe has built something very personal: a small lens brand shaped by his own journey, his heritage, and his love for cinema.

What makes his work special isn’t just the image, but the intention. Every lens he produces supports real people and real stories — from care homes in his community to children who deserve better chances in life. It’s filmmaking with compassion at its core.

This conversation is gentle, thoughtful, and a reminder that our craft can be more than just gear — it can be a way to give back and stay connected to what matters.

So, as always, hit that play button and enjoy your weekly dose of FocusCheck!

Chapters and Articles in This Episode

(03:37) - Peppe Badalamenti’s personal story

(08:51) - What is LVX Badalamenti Cinema Optics and how did it start?

(10:26) - How does LVX create lenses?

(14:21) - About Peppe’s short film that was shot on SUÁREZ Lenses

(17:29) - How can you get the LVX lenses?

(22:56) - Philosophy & Social Purpose Behind the Brand and what Lenses are coming next?

(27:36) - Looking Ahead: Future Lens Collections

(30:37) - Closing Thoughts & Farewell

We hope you enjoyed this episode!