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In the creation, marketing, placement, and sales of their products, businesses like Target, Coke, Amazon, and Tesla utilize behavioral fallacies to influence the decisions you make every single day.

Jen Clinehens, behavioral science expert, joins the show to share how our life and business decisions may be manipulated by use of these behavioral fallacies.

KEY TOPICS
- Reactance
- Pain of payment
- Decisions made in a recession
- Gruen effect
- Endowment effect
- Hyperbolic discounting
- Confirmation bias

A direct download to Jen’s last episode with Decidedly: https://api.spreaker.com/v2/episodes/49927485/download.mp3 (Ep.38 I Jen Clinehens I Deciding to Hack Your Choices)

CONNECT WITH US
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MAKING A FINANCIAL DECISION?
At Decidedly Wealth Management, we focus on decision-making as the foundational element of success, in our effort to empower families to purposefully apply their wealth to fulfill their values and build a thriving legacy.
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Join us every Wednesday for more strategies to DEFEAT bad decision-making - one episode at a time!

MENTIONED IN THIS EPISODE
“Never Split the Difference” by Chris Voss: https://www.amazon.com/Never-Difference-Negotiating-Depended-Paperback/dp/B08W57YLHR/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=1663609962&sr=8-1
The Pepsi Challenge: https://youtu.be/ghMYzo0rgrw

CONNECT WITH JEN CLINEHENS
Instagram: @choicehacking
Facebook: https://www.facebook.com/choicehacking
LinkedIn: https://www.linkedin.com/in/jenclinehens/
Website: choicehacking.com
Jen’s book “Choice Hacking”: https://www.amazon.com/Choice-Hacking-psychology-behavioral-experience-ebook/dp/B088RLHLRB
Jen’s book “How to Solve Impossible Problems”: https://www.amazon.com/How-Solve-Impossible-Problems-philosophers/dp/B09TDPTD27
Podcast: