In the creation, marketing, placement, and sales of their products, businesses like Target, Coke, Amazon, and Tesla utilize behavioral fallacies to influence the decisions you make every single day.

Jen Clinehens, behavioral science expert, joins the show to share how our life and business decisions may be manipulated by use of these behavioral fallacies.

KEY TOPICS
- Reactance
- Pain of payment
- Decisions made in a recession
- Gruen effect
- Endowment effect
- Hyperbolic discounting
- Confirmation bias

Don't have time for the full episode?
Check out the highlight reel from this episode, it's under 15-minutes!
Download directly here: https://api.spreaker.com/v2/episodes/51338644/download.mp3

A direct download to Jen’s last episode with Decidedly: https://api.spreaker.com/v2/episodes/49927485/download.mp3 (Ep.38 I Jen Clinehens I Deciding to Hack Your Choices)

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MENTIONED IN THIS EPISODE
“Never Split the Difference” by Chris Voss: https://www.amazon.com/Never-Difference-Negotiating-Depended-Paperback/dp/B08W57YLHR/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=1663609962&sr=8-1
The Pepsi Challenge: https://youtu.be/ghMYzo0rgrw

CONNECT WITH JEN CLINEHENS
Instagram: @choicehacking
Facebook: https://www.facebook.com/choicehacking
LinkedIn: https://www.linkedin.com/in/jenclinehens/
Website: choicehacking.com
Jen’s book “Choice Hacking”: https://www.amazon.com/Choice-Hacking-psychology-behavioral-experience-ebook/dp/B088RLHLRB
Jen’s book “How to Solve Impossible Problems”: https://www.amazon.com/How-Solve-Impossible-Problems-philosophers/dp/B09TDPTD27
Podcast: https://www.choicehacking.com/podcast/
YouTube: https://www.youtube.com/c/GrowLiketheGreatest
Jen’s TikTok, @growlikethegreatest: https://www.tiktok.com/@growlikethegreatest?is_from_webapp=1&sender_device=pc

A recognized authority in applied behavioral science, Jennifer is the founder and managing director of marketing and product design firm, Choice Hacking. There she helps global businesses ethically apply behavioral science and psychology principles.