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Most chiropractors write their core values at a weekend seminar and never think about them again. I did the same thing. Then I walked into one of my 13 clinics and realized nobody on the team could name a single one.

So I started over. I looked at every person I'd fired in the last three years and found the pattern. The people who didn't work out weren't bad people. They just didn't fit the values we actually operated by. We just hadn't named them yet.

In this episode I break down how I reverse-engineered our core values from real data, how they changed hiring, firing, and accountability across all 13 locations, and why this is exactly where we're starting in Month 1 of The Ascent.

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