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Dr. Dan Bai from Close for Chiro joins me in a Chicago hotel room at 7:45 AM after MasterClass weekend, and we get into one of the most misunderstood topics in our profession: sales.

If the word "sales" makes you cringe, this one's for you. Dan breaks down why so many docs are stuck thinking they have to sell people something they don't want, when the truth is the opposite. Patients are walking through your door already at a yes. You're not closing them on day two. You're either keeping that yes alive or accidentally killing it in the first 45 seconds of day one.

We talk about why your close rate as the owner doesn't matter if your associates can't replicate it, how to train your team to think differently about the patient journey, the difference between being in control of a process versus trying to control an outcome, and the curious tone shift that's changing how patients experience care in a post-COVID, AI-saturated market.

Dan also shares why he doesn't mind getting hate mail in his comments and what it tells him about where the profession is stuck.

If you've ever felt that pit in your stomach when you see a day two on the schedule, hit play.

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