This week we are joined by guest Eric Toda

Eric is the Co-Founder of Hill City, which was the first digital direct to consumer brand launched by Gap Inc. in 2018.

Eric spent his career building challenger brands from Facebook, Nike, Snapchat and Airbnb and now advises challenger brands including Stitch Fix. In addition to his advisory roles, he is also an opinion contributor at Adweek on the topic of challenger brands.

Join us as we explore the rise of challenger brands, the power of personalization, and why smart brands are taking social stands.