Brian Smith, the founder of UGG, shares his journey from selling boots out of his truck bed to the billion-dollar brand that we know and love today.

KEY TOPICS
Emotionally appealing to your target market.
Building and maintaining customer loyalty.
Technology has changed, but the rules of marketing are the same as they’ve always been.
Determining how you want your company perceived, then aligning your decisions with that goal.


DON'T HAVE TIME FOR THE FULL EPISODE? Check out the short highlight clip by searching Ep.93 HIGHLIGHT I Fostering customer loyalty, or download it directly using this link.

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MENTIONED IN THIS EPISODE
The Sash Bag

CONNECT WITH BRIAN SMITH
Website: https://briansmithspeaker.com/
“The Birth of a Brand” (Brian’s book): https://www.amazon.com/Birth-Brand-Brian-Smith/dp/1582705356/ref=sr_1_1?ie=UTF8&qid=1461080262&sr=8-1&keywords=birth+of+a+brand
LinkedIn: https://www.linkedin.com/in/briansmithuggfounder/
Instagram: @briansmithugg
Facebook: https://www.facebook.com/BrianSmithUGGFounder/

Brian is Australian born and was raised with an enduring passion for surfing and the surf culture. In his youth, he enjoyed the epic waves on both coasts of his home country. He was educated at the Institute of Chartered Accountants Australia, where he received his first of many business credentials. After ten years as a public...