In part 2 with sociologist Hannah Wohl, we continue our conversation by talking about whether the terms 'Creative Vision,' or 'Signature Style,' are euphemisms for 'brand'; how there was resistance (from artists in the book and others) to the prospect of Hannah using a sociological model to analyze patterns of creativity, something that struck them as anathema to their unique visions and processes; the relative importance of the art world, in that it moves the conversation(s) forward, even as an admittedly collector-supported system; how cultural consumption tends to reinforce the status of the elites, rather than undercut it; and what the big difference is between trust-fund baby collectors and trust-fund artists (hint: one gets to be more transparent, the other has to hide their background).