A conversation with Louise Cohen, Head of Digital Content & Channels at the Royal Academy of Arts. We talk about the importance of strategy, how to embed strategies across an institution. Louise's background as a journalist, storytelling, the expansion of the RA's digital capacity, the content projects she's proudest of and more.

Louise's work on content strategy at the RA won a GLAMi Award in 2017 https://www.museweb.net/winners-of-2017-glami-awards-announced/.