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Episode 017 - Robin Cantrill-Fenwick (Baker Richards) on pricing and distributing digital activity, segmentation models, and consumer psychology
We sit down with Robin Cantrill-Fenwick, CEO of Baker Richards, to discuss the findings of their Culture Restart audience sentiment tracker. We explore how audiences are feeling about returning to in-person cultural experiences (whenever that may be), emerging insights around pricing and distribution of digital content, segmentation models, and consumer psychology.
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By Digital Works
5
11 ratings
We sit down with Robin Cantrill-Fenwick, CEO of Baker Richards, to discuss the findings of their Culture Restart audience sentiment tracker. We explore how audiences are feeling about returning to in-person cultural experiences (whenever that may be), emerging insights around pricing and distribution of digital content, segmentation models, and consumer psychology.
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