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Inspired by a recent article by Sydney Ember about the changing role of advertisements on network TV, we consider the problems of the network TV ad model more broadly. Should there be sponsored segments? Should there be native advertisement? Should shows just run longer to cram more marketing goodness in? We then look at the spate of current and upcoming TV offerings. Andrew complains about Game of Thrones, Kathryn recommends Outlander, and Margaret reveals some surprising information about Jackie Chan.
By Appointment Television4.6
409409 ratings
Inspired by a recent article by Sydney Ember about the changing role of advertisements on network TV, we consider the problems of the network TV ad model more broadly. Should there be sponsored segments? Should there be native advertisement? Should shows just run longer to cram more marketing goodness in? We then look at the spate of current and upcoming TV offerings. Andrew complains about Game of Thrones, Kathryn recommends Outlander, and Margaret reveals some surprising information about Jackie Chan.

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