The PSA has made serious inroads over the past 10 years or so including raising the game's profile through the Squash TV initiative and joining forces with the WSF (Women's International Squash Federation). What we have today is a very marketable professional squash product, and behind this is PSA CEO Alex Gough. A world class player himself, Alex takes us back to his playing days against all the #1s from Jansher Khan through to Mohammed El Shorbagy; I encourage you to watch his match v. Jansher in Al Ahram on youtube. He parlayed his successful career as a pro into the PSA CEO post in 2009. Alex talks about the year ahead, the Paris 2024 Olympic bid, officiating issues, and the way forward.