Before there was Sonic the Hedgehog, there was Alex Kidd, one of several attempts by Sega to create a mascot to compete with Nintendo's ultra-popular mustachioed plumber, Mario.  Learn how the character of Alex Kidd was conceptualized, discover why the team at Sega believed they had a hit on their hands with the very first Alex Kidd release, and find out whether you should take the time to dust off your Sega Master System and fire up Alex Kidd in Miracle World, even today!

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