Today’s episode is a bit different with Mel Stanley and your personal brand.  I heard Mel on Great Women in Compliance and was immediately drawn to her and her message. What does personal branding have to do with Great Women in Fraud?  A lot.  You are your brand. What does your brand say.  Even before you walk into a meeting people have a perception of you. Fraud professionals often bring bad news from their investigations.  That can lead to a lot of misconceptions about you and your brand.  I had a personal experience with a boss about my brand.  It was completely wrong. Partially my own fault but needless to say I learned from it.  We talk Dorie Clark, your likeability factor, and how Mel took a big risk but like me I think she is doing her best work ever.  Please take a listen.  You are going to get some great tips and information.