In this Episode of A Modern Nonprofit Podcast, Tosha Anderson is joined by Erin Straza. The discussion centers around the crucial topic of making an organization's mission compelling and irresistible to donors, offering valuable insights for nonprofit leaders and fundraising professionals.Erin begins by emphasizing the paramount importance of mission clarity. She notes that many nonprofits struggle with articulating their mission clearly, especially as their programming becomes more complex over time. A clear, compelling mission that donors can easily understand is fundamental to successful fundraising efforts. Erin stresses that this clarity should permeate all aspects of the organization, from internal communications to external marketing materials.Erin is the CEO and Chief Donor Engagement Strategist for NonprofitsYou can learn more about here work at https://erinstraza.com/ and connect with her on LinkedIn: https://www.linkedin.com/in/erinstraza/What to watch next…Episode 110: Engaging Donors Through Impact: https://www.youtube.com/watch?v=vJKxlKAAQoMEpisode 96: A Compelling Vision for your Nonprofit: https://youtu.be/HGhq9v1MT7QWhat’s new on our website?Human-Centered Nonprofit Leadership: https://thecharitycfo.com/balancing-mission-with-human-centered-leadership/Follow Us OnlineStay connected and get more exclusive content on:Website: www.thecharitycfo.comInstagram: @thecharitycfoFacebook: https://www.facebook.com/thecharitycfoLinkedIn: https://www.linkedin.com/company/the-charity-cfo-llc/posts/?feedView=allTikTok: @thecharitycfoSpotify: https://open.spotify.com/show/6hofQXPCxiPZuZy3OecW8yApple Music: https://podcasts.apple.com/us/podcast/a-modern-nonprofit-podcast/id1542301310Get InvolvedSubscribe for more videos: Don’t forget to hit the bell icon so you never miss a video!About The Charity CFOWe are an accounting partner that truly understands nonprofits. We know the missions that drive you, the obstacles that challenge you, and the dedication your job demands. We “get” nonprofits, because nonprofits are all that we do. If you need help with your accounting and bookkeeping, let’s talk. Book a FREE consultation here: https://thecharitycfo.com/contact/