This week we talk common pit-falls when running a CPG brand including chargebacks, expanding too quickly, weak margins, unconvincing and me-too product and packaging, entering a category too late and missing the wave, plus other items to look out for to make sure you increase your chance of success.

We also talk all things CPG news wire including the closing of Non-Alc Spirits retailer Boisson and also once prominent chain 99 Cent Stores announcing bankruptcy and store closures.

Our on-going premiere sponsors are RangeMe and Vdriven, and this week's sponsor is Creative Kaiju Graphic Design Agency.

Co-Hosts Alex Bayer and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show.