Mik + One: The Official Project to Product Podcast by Dr. Mik Kersten

Episode 12: Don Reinersten on the Economic trade-offs in Product Development (Part 1)

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In the twelfth Mik + One, Mik sits down with Don Reinertsen, President of Reinertsen & Associates, a product development consulting firm located in Redondo Beach, CA, and author of three best-selling books on product development: Developing Products in Half the Time; Managing the Design Factory: A Product Developer’s Toolkit; and The Principles of Product Development Flow: Second Generation Lean Product Development.

A wide variety of topics were discussed in the first half of this special two-part episode, including:

  • Viewing product development decisions as economic tradeoffs
  • Shifting from deterministic planning models to a stochastic perspective
  • Managing the Fuzzy Front End: the time from opportunity identification to commitment

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    For more information about Don Reinertsen, to view the full list of resources featured in this episode, and to download the episode transcript, visit:

    https://projecttoproduct.org/podcast/don-reinertsen-part-1

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    Mik + One: The Official Project to Product Podcast by Dr. Mik KerstenBy Dr. Mik Kersten: Author of Project to Product and Founder and CEO of Tasktop
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