US political ad spending is expected to reach $12 billion in the 2024 election cycle, triple the amount spent in 2016. The increase in spending is attributed to the rise of outside groups and the ability to raise small-dollar donations. However, the effectiveness of ad spending is limited, as media consumption has become more fragmented, with fewer people watching broadcast television. The challenge for political campaigns is to reach voters through various platforms and channels. Polling has also changed, with the decline of landline telephones, leading to the need for more fluid and data-driven decision-making. Both parties have their strengths and weaknesses in media buying, with Democrats having a financial advantage and more consolidated ad buying, while Republicans are becoming more back-heavy in their approach. Kamala Harris's arrival on the Democratic ticket opened up a subset of voters that were previously unavailable to Joe Biden. The key states for the Democrats are Michigan, Wisconsin, and Pennsylvania, and if Harris can win those states, she won't need other swing states like Georgia or Arizona. The advertising strategy for the upcoming election will focus on persuading voters, motivating the base, and turning out the vote. The viewing habits of consumers have shifted, with college football becoming a cultural phenomenon and golf struggling to keep up. The future of golf content on platforms like YouTube is uncertain, but it has the potential to attract more viewers and ad dollars. The conversation also touches on favorite golf courses, dream foursomes, and the best golfing politicians.

Takeaways

Get the full video version: https://www.youtube.com/channel/UCYJlYfWps6ip7PQvHzniDfw 

Listen to the audio version: https://link.chtbl.com/CtYwP8fV 

Join the email list to be notified about the latest episodes: https://golfandpolitics.com 

Learn more about your ad choices. Visit megaphone.fm/adchoices