CPG Vibes - Episode 121 - Expert Series (Volume 2) - Crowdfunding

This week is our 2nd edition of our Expert Series, where we bring on experts in specific areas to help the CPG community.

This edition is all about crowdfunding (a.k.a community rounds)We are bringing on from the crowdfunding platform side Justin Renfro, Head of Partnerships with Wefunder and Harrison Bert, Director of Fundraising at Start Engine.

We are also bringing from the brand side: Hayley Painter, Co-Founder of Painterland Sisters who recently maxed their raised at $1.24M on Wefunder, and Emanuel Storch, CEO of Blackbird foods who is currently raising on Start Engine and approaching $100,000.

We will discuss whether crowdfunding is right for you, strategies for a successful campaign, structures to consider when raising online, and the pros and cons of raising online versus traditional fundraising.

We also want to thank our on-going sponsors Vdriven and RangeMe, and this week’s sponsor Naturally LA and Executive Director Rana Manzi.

This is one you don't want to miss!