How can technological innovations embrace the voice of the customer - or in this case, of the fire service?

Hello Smart Firefighting Community!

Welcome to another episode of covering real world innovations via interviews with fire service and technology industry experts that empower YOU to develop your very own Smart Firefighting strategy!

This is the fifth episode of our Interschutz 2022 Mini Series. Interschutz 2022 was an international trade show hosted over six days and included exhibitions plus engaging forums covering the various aspects of firefighting, rescue services, civil protection and safety and security.

In this episode:

- What is FLIR and how do they study firefighters' use of tech before spending resources?

- Why is it important to translate customer desires into product development?

- How can innovations be built with more purpose and, therefore, value?

Who better to learn about the behind-the-scenes of FLIR other than the Director for Strategic Business Development Peter Dekkers?

Peter specializes in business intelligence and "embracing the voice of the customer" through strategically exploring new markets, solutions, channels, and customers. Within FLIR, his focus is on thermal imaging for first responders, UAS, and outdoor & automotive. FLIR Systems, Inc. is a world leader in the design, manufacture, and marketing of thermal imaging and stabilized camera systems for a wide variety of thermography and imaging applications.

Within the Instruments segment, Peter drives the strategic and tactical development of the Emerging segment from a global perspective. This includes defining target customers / applications, offerings, and the positioning of FLIR. He also leads the development of capabilities required to deliver on strategy, including internal capability development as well as alliances and M&A activities. He serves as the liaison with regional directors to develop market plans and tactics for each region, and is responsible for the Fire Fighting vertical and UAS vertical in the FLIR Systems Instruments division.

Connect with FLIR: LinkedIn

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