How should advertising work in an AI product? Asad Awan, one of the ad leads at OpenAI, walks through how the company is approaching this decision and why it’s testing ads in ChatGPT at all. He explains how ads are built to stay separate from the model response, keep conversations with ChatGPT private from advertisers, and give people control over their experience.

Chapters

00:00:29 — Mission and principles

00:04:01 — Separation between ads and answers

00:07:31 — Who will see ads

00:08:52 — Internal input and decision-making process

00:11:06 — Controls and how ads will work

00:15:53 — Guardrails for sensitive conversations

00:17:33 — Skepticism about ads

00:20:26 — Helping small businesses

00:24:13 — Future of ads

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