Trent Loos is a 6th generation rancher from Nebraska. One day 20 years ago, he got fed up with consumers not knowing where their food comes from so he started a radio program to close this gap. Now he has over 4 million radio listeners all over the world on his programs Rural Route ans Loos Tales.

In this episode we discuss:

* Rural urban divide and tips for how to close the gap (honesty is the best policy, even with potentially touchy subjects!)

* Why Trent doesn’t farm organic, and how he does farm

* The tech Trent is using on his farm and his challenges with ear tags for pigs

* Who’s getting saturated with tech options in livestock and who’s not

* Why Sarah asks all the questions and what Simon and Trent know about chicken wings and the NFL ;)

* Ag social media and the internet: what’s working and where farmers are getting information these days

* The best “small world” story I’ve ever heard (featuring a bull named Woof’s Choice)

* The importance of resilience in farming and entrepreneurship