As Told by Zink

++ episode 134: from 2012 nyc pr hustle to today’s influencer game — breaking in, building cred, and getting noticed feat Marie Cravens [bpcm influencer director]

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I sat down with Marie Cravens, Director, Beauty Influencer Relations at BPCM, and quickly discovered we both started our careers in NYC back in 2012. We reminisced about the early PR days, the energy of the city, and how the rise of influencers completely shifted our paths. This episode dives into how influencer marketing has evolved, how to break into the industry today, what BPCM looks for when casting creators, and where the space is headed. It’s part nostalgic trip, part career guide — and all good vibes. Let’s talk past lives, career pivots, and all things influencer.


Marie Cravens // IG

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As Told by ZinkBy Samantha Zink
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