Josh, Dustin, and Raul are joined by David Bradley, Creative Director of Duke Men's Basketball. He is perhaps best known as the man who launched the Duke Blue Planet website and built Duke's social media brand into the biggest in college basketball. We discuss how he developed a social media empire, its value as a recruiting tool, the impact of the new NIL rules, and his thoughts on how branding and outreach may shift in the Jon Scheyer era.

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