Trailblazer Marc Staniloff joins us on C-Suite Unplugged to share his remarkable journey in the Canadian hotel industry. From a career in real estate to acquiring the development rights for Super 8 in Western Canada, Marc's path is filled with strategic choices and compelling partnerships that have transformed local communities. He offers an honest look into the challenges and triumphs of launching a successful franchise model, emphasizing the importance of community involvement and collaborations with First Nations, which have fostered mutual growth and opportunity.

Marc also reflects on the resilience and innovation required to navigate the shifting landscape of the hospitality industry. We touch on the impact of the COVID-19 pandemic, the rise of platforms like Airbnb, and the strategic decisions that have kept his team competitive. His insights into brand strategy, Market differentiation, and the power of local partnerships shed light on the dynamic nature of hotel management, providing valuable lessons for both aspiring entrepreneurs and seasoned business leaders.

Join us as we explore the future of the hotel industry, discussing trends such as extended stays, sustainable practices, and the economic effects of major events. Marc's candid commentary on the challenges and opportunities presented by new competitors highlights the evolving expectations of today's travelers. This conversation is a must-listen for anyone interested in the intersection of business strategy and community impact, where success is measured by both financial growth and meaningful contributions to local economies.

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About The Business Council of Alberta

The Business Council of Alberta was founded on a simple idea: to make life better for all Albertans. We believe that business has an important role in improving society, and that when business does well, we all do well. We work with the chief executives and leading entrepreneurs of Alberta’s largest enterprises to understand the big, long-term challenges that Albertans are facing and work with industry, government, and civil society to solve these problems and build shared prosperity for every person who calls Alberta home.

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