🎙️ Episode 138: Sacramento Soul — feat. Beto 916

In this powerful episode, JP links up with one of Sacramento’s own and  respected cannabis figures — Beto 916. A true pillar of the scene, Beto has been living and breathing cannabis for over 30 years, using it since the age of 8 to cope with trauma and help him sleep. What started as healing turned into purpose — and Beto has been holding it down for SacTown ever since.

As a major factor at both  Zen Garden Wellness North and South, Beto plays a crucial role in keeping the shelves filled with quality brands — and in helping traditional, culture-driven operators transition into the legal game. Whether it’s supporting artists, repping his city, or just showing love in the community, Beto embodies what it means to do it for the culture.

🌱 In this episode:
    •    How cannabis helped Beto through childhood trauma
    •    What 30+ years in the Sacramento cannabis scene has taught him
    •    Working with brands, artists, and the Zen Garden family
    •    The behind-the-scenes of shelf curation & retail relationships
    •    Why authenticity still matters in California’s rec market
    •    Wisdom from a real one on life, legacy, and loyalty

Y’all know what time it is… Roll em fat, torch your rigs, pack your bongs, bag up some work, water your plants, do what you gotta do because we’re about to take this journey with Beto 916!

✌🏼❤️🍕
JP

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