In this episode, we continue the “Made of Caribbean” journey by taking listeners deeper behind the scenes of the campaign’s creation and inspiration. Featuring insights from Scott Peiffer, Executive Creative Director at Unique Vacations Inc., the worldwide Representative of Sandals and Beaches Resorts, and Mikal Pitman, EVP Executive Creative Director at renowned ad agency, Leo Burnett, we explore the creative vision that brought the campaign to life. Listeners will get an insider’s view of what it’s like behind the camera lens and on set, discovering how the team expertly curated and captured the essence of the Caribbean to bring it to life across screens, in magazine, and your Instagram feed -- sharng the authentic, immersive experience that guests encounter from the moment they set foot on the islands.