The misfits are back as a unit on yet another rainy day in NYC covering news where marketing meets culture. The misfits cover off on Game of Thrones, the Beauty Industry, and take a deep dive around the concept of brand loyalty and a few examples of how these are shaped across brands and content.

4:40: Game of Thrones Brand Integrations : “Starbucks, Oreos, Shake Shack, Red Cross, and Adidas

21:16: Music Break

23:33: Beauty Industry & Diversity: Sephora Profiling SZA , the shopping experience, and Fenty Beauty

34:53: Music Break

38:48: The Psychology of Brand Loyalty & Takeaways: Novelty, Positive Reinforcement & Content, Tribalism, and Gen Z

65:39: Brand Loyalty Final Takeaway: Make Your Brand a Component of Personal Identity

67:52: Marketing Misfits Final Remarks 

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