Marketing Misfits

• Peloton Taps Beyonce For Multi-Year Partnership
• 2020 Elections and the Power of Black and Latino Voters
• ‘This is proof’: Biden’s win reveals power of Black voters
• Black Voters Helped Deliver Biden a Presidential Victory. Now What?
• What the 2020 election reveals about Latino voters
• Quibi Is Shutting Down Barely Six Months After Going Live

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Mike Summers, Yesenia Bello, Stewart Cornelius, Ryan Chappelle, Geoff McHenry

Possibly the best multicultural and specifically BLACK advertisement we have seen post George Floyd’s murder. Beats has dropped an amazing advertisement called “You Love Me” exploring the struggle of mainstream society loving black culture but perpetually showing that it doesn’t love black people.

The Misfits host Chaucer Barnes, CMO of Translation who developed the spot to explore how we can all make breakthrough content like this.

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 Patagonia “Vote The Assholes Out”

The Full Story Behind Patagonia's 'Vote the Assholes Out' Tags

• See article here

Travis Scott Brand Collaborations

A Timeline of Travis Scott's Brand Collaborations

• See article here

Creating Your Own Entrepreneur Merch

Amazon Merch, Printful, Shopify and Garage Full of Boxes

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o   The Pandemic is Rewriting the Rules of Retail

o   Will Covid-19 Kill The Drop Model Forever

o   Stores are misusing background music (Rolling Stones)

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• Beyoncé’s Black is King
• Disney’s $30 Mulan Experiment Shames Music’s Timid Pricing Models
• 
  
• Movies
• AMC Reopening with Enhanced Safety Measures
• Unhinged scores $4M in Win in Box Office Reopening
• Where to catch Tenet
• Lovecraft Country
• Blockbuster Sleepover collab with Air BNB

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• Mamba Day/Week 
• Sports and Reactions to Social Justice
• Lions Cancelling Practice
• NBA Boycotting Playoff Games
• Washington Football Team with their first Black President

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Join Mike Summers, Geoff McHenry and Stewart Cornelius on an open panel discussion:

• D&I approaches within companies
• Words of advice for allies having conversations with black colleagues
• Perspective on how to approach marketing in response to BLM

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Brands boycotting Facebook

• “We’re all living in a cultural moment of pain. We believe that normal is not good enough, and we all need to drive positive change immediately,” Steve Lesnard, global vp of marketing for The North Face, said in an interview with Adweek.
• Other brands that have signed on include:
• REI
• Patagonia
• Eddie Bauer
• Canadian outdoor clothing brand Arc’teryx
• Recruiting company Upwork
• Hollywood studio Magnolia Pictures
• Ice cream maker Ben & Jerry’s
• Clothing designer Eileen Fisher
• Verizon wireless provider Verizon

Should Black players return to the NBA : Geoff McHenry 

• Why Everyone Is Wrong About The NBA
• https://medium.com/@geoffmchenry/why-everyone-is-wrong-about-the-nba-b567587ce89

• https://www.theringer.com/nba/2020/6/25/21302345/nba-restart-orlando-absences-coronavirus

NASCAR Hate Crime on Bubba Wallace

• https://www.cnn.com/2020/06/23/opinions/bubba-wallace-nascar-fbi-investigation-williams/index.html
• If you have time this clip is worth watching https://www.youtube.com/watch?v=0ZpAfh5EUww

Agencies response to Black Lives Matter: Yes

• WPP article
• https://adage.com/article/agency-news/wpp-commits-30-million-over-next-three-years-combat-systemic-racism/2262506
• Rosa Park agency controversy
• https://adage.com/article/agency-news/rosapark-founders-say-they-are-reconsidering-paris-agencys-name-light-recent-backlash/2263861

Lifting Corporate Hiring Freeze 

• Commentary from the misfits

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As everyone has experience COVID in their own individual ways. The economic, emotional and physical downturn of folks being told to stay in their homes and come out as needed has changed

ALL consumption. 

What’s also changed is every marketers approach on HOW we encourage

consumption of wants and needs of consumers 

Opener: Sentiment and current experience

during COVID

• What industries, products will be able to survive or die during and after COVID? 
• Quote: “How companies respond to that very question [allowing employees back to work
• too soon] is going to define their brand for decades” - Mark Cuban - Billionaire Entrepreneur 

Topic 1: How Digital Marketing will change

after COVID: Martech

Article

• Cost Savings - Creative and Content Production 
• Increase in Direct 1:1 Consumer Marketing (rise of ecommerce) 
• Marketing Agility Becomes Norm (shift in messaging, advertising) - Letter’s we’ve
• got for d

Topic 2: Successes & Failures in COVID

Marketing 

• Virtual Experiences: Verzuz Battles spawned from DNice 
• Ad Trends: Brands turning into public service announcements (i.e. Youtube #withme) 

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The misfits talk about The Last Dance and lessons from the doc that can be applied to the worlds of business and marketing. 

Geoff McHenry talks about the latest Jordan "UNITE" campaign (2:53), 

Misfits discuss MJ's leadership style (7:35), 

Managing talent and creating the right workplace culture (21:27), 

Rise of athlete branding in pre and post MJ world (34:12)

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