Marketing Misfits

By Gotham Podcast StudiosBusiness Marketing

Marketing Misfits episodes

November 07, 2019 Episode 17: Beer Brands & Henny Pt. 1
The Misfits celebrate and discuss beer and spirit brands with a couple special guests! David Smith Brand Manager - Heineken USA and Joel Paulino - Marketing Director Anheuser-Busch discuss and unpack the brands and marketing behind them covering the industry, competition, and multicultural brand building in the first half of this episode.

7:20: Trends, campaigns, and the industry at large.

21:42: Competition Discussion

23:37: Craft Beer Phenomenon

26:03: Multicultural Discussion

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41 min
September 19, 2019 Episode 16 | Black Twitter 101
Special Guest God-is Rivera, Global Director of Culture & Community at Twitter joins Mike, Ryan and Stew for a special deep dive into Black Twitter, what is it and how can you live safely in it as a brand. We have a special guest to help us break down this cultural phenomenon that is a place of love, laughs, and lively conversation.

3:10: Introductions: God-is Rivera - Global Director of Culture & Community at Twitter

4:40: The Definition of Black Twitter Unpacked

8:16: Evolution in Conversation: 140 to 280 characters

11:35: Monetizing Black Twitter

13:15- 13:15 The transition to advertising and communities and culture.

15:25: how to interject in conversation authentically

17:27: Apprehensiveness in inserting in conversation and inCompany Afraid to Enter Black Twitter space

23:26: Things not to do: Example of Learnings from failed attempts

24:53: Brand Sentiment of Black Twitter

26:47: Black Twitter Conversations in the stratosphere #littlemermaid #harriettubmanmovie and #asaprocky to name a few

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36 min
August 24, 2019 Episode 16.5: The Chicken Sandwich Debate
The Misfits anxiously discuss and try the new viral chicken sandwich from #Popeyes. The launch has sparked a social media war online debating who has the best chicken sandwich. #Chickfila? #Wendys? We unpack (literally) what makes a great chicken sandwich, and discuss current news covering the NFL & Jay Z deal.
5:49: Let’s Talk Chicken! 12:18: #chickfila vs #popeyes and all brands, content, and culture surrounding what makes the #chickensandwich. We discuss how brands break through the conversation.23:38: Music Break 26:27: Current News: The Jay Z NFL Partnership announcement isn’t one without mixed reviews from all forms of media. We unpack the potential makings of the deal that support restoring consumer sentiment. 40:16: Music Break 43:03: Misfits Testing: Popeyes Chicken Sandwich

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52 min
August 14, 2019 Episode 15: “The Talk” about “The Look”
The Misfits discuss different perspectives on creative execution, content approach, and what we want more from showcasing people of color from the perspective of “The Talk” and “The Look” ads. Two distinct executions of multicultural marketing efforts from Procter & Gamble’s as part of their ongoing efforts to connect to the African-American community.
3:24: Guest Introductions Verna Coleman: Brand Marketer & Multicultural Sales at Google God-is Rivera: Global Director of Culture & Community at Twitter 5:13: "The Talk" Ad reflects different perspectives of black women preparing and protecting their children from racial bias. A pillar within “My Black is Beautiful” campaign. 9:00: My Black is Beautiful 101 & The power of "The Talk" 20:50: Music Break 23:45: "The Look" - A continuation to build conversation around “The Talk” showcasing different experiences a black father goes through in the world he lives in. 45:30: Final Thoughts - Our Black is Beautiful!
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50 min
June 24, 2019 Episode 14 |Game of Thrones, Sephora, and Brand Loyalty
The misfits are back as a unit on yet another rainy day in NYC covering news where marketing meets culture. The misfits cover off on Game of Thrones, the Beauty Industry, and take a deep dive around the concept of brand loyalty and a few examples of how these are shaped across brands and content.

4:40: Game of Thrones Brand Integrations : “Starbucks, Oreos, Shake Shack, Red Cross, and Adidas
21:16: Music Break
23:33: Beauty Industry & Diversity: Sephora Profiling SZA , the shopping experience, and Fenty Beauty
34:53: Music Break
38:48: The Psychology of Brand Loyalty & Takeaways: Novelty, Positive Reinforcement & Content, Tribalism, and Gen Z
65:39: Brand Loyalty Final Takeaway: Make Your Brand a Component of Personal Identity
67:52: Marketing Misfits Final Remarks

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1 hr 13 min
April 30, 2019 Episode 13.5 | Music Marketing Part 2 (EP): The Nipsey Effect: Brands, Culture, & Collaboration
In this extended play (EP), we continue to discuss music marketing covering the loss of LA based rapper Nipsey Hussle as it relates to artist usage. Continuing with our special guests, Mike Monohan (RCA Global Brand Partnerships) & Vaughn Richard (Experiential Event Manager), we continue our focus on music’s influence on culture and brands. Episode would not be right without closing with the one and only Beyonce!
0:00: Nipsey’s Influence on Culture: Fox News Article

9:40: Nipsey’s Influence on Brands & Music: Funeral New York Times Article
18:23: The Art of Collaboration: Beyonce x Adidas x Ivy Park Dynamics: People Article
31:48: #Marketing Misfits Final Thoughts

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38 min
April 30, 2019 Episode 13 | Music Marketing Part 1: Music, Streaming, & Genre-Bending Content
Its all about Music, brands, and culture on this episode with two special guests! Mike Monohan (RCA Global Brand Partnerships) & Vaughn Richard (Experiential Event Manager) join us to discuss the world of music marketing. This is only part one covering streaming, content, and the artist .
Where Marketing Meets Culture

0:00 Opening: Kendrick Spirits
2:10: Guest Misfits: Mike Mono & Vaughn
5:35: Genre bending Lil Nas X Removed From Country Charts:
13:00: Beychella ≥ 2019 Coachella: Content Distribution: CNN Article
17:30: Mastering your Moment Debate: Set-Backs & Come-Ups
24:50: Spotify & The Streaming Industry: Spotify Launching in India
38:52: Music Outro: Nipsey

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41 min
March 04, 2019 Episode 11: Black History Month Marketing Campaigns
It’s the last day of #blackhistorymonth! The marketing misfits explore brand campaigns, programs, and advertising celebrating the month. From brands featured in AdWeek to others product releases like Nike and Adidas. The misfits also drive deep into the complexities of race identification in America today.
Where Marketing Meets Culture
4:10: Hennessy & Content Series
7:10: Lyft & Free Rides
8:45: Hulu’s Content Hub
13:50: Twitter’s Internal Celebration
16:50: Adidas and the White Shoes
31:40: Diversity & Complexity of Race
54:45: Marketing Misfits Final Thoughts

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59 min
February 04, 2019 Episode 9 | Latin Music Takeover & Moet’s Influencer Strategy
3:33 - Latin Music Takeover: Forbes shares Latin music has rose in market share ahead of country & EDM. We unpack collaboration and integration of the genre in music.

18:40: Moet’s Influencer Strategy: The Drum shares Moet’s approach to influencer, content, and messaging for the brand.

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31 min
December 26, 2018Episode 7 | 2018 Wrap Up
@Marketing_Misfits

4:10: AdWeek’s 15 best marketing stunts, activations, and odd creations of 2018
5:19: Space Helmets ⛑
7:30: Deadpool Photobombs!
11:30: Budweiser Tag Words
15:25: Payless & the marketing stunt debate
29:30: Skittles!
32:00: MGM Resort
33:30: Burger King Part 1
36:45: McDonalds Upside Down
41:00: Domino’s Paving for Pizza
44:45: Tourism Australia
45:33: Tesla & Space
48:22: IHOP
51:00: Philly Flyers
51:57: Burger King Part II
54:45: Final Wishes from the Marketing Misfits

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59 min

About Marketing Misfits

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Marketing Meets Culture. A panel of urban millennial marketers in practice discuss and debate current and past experiences shedding light on how brands should fight for authentic relevance in…