Special Guest God-is Rivera, Global Director of Culture & Community at Twitter joins Mike, Ryan and Stew for a special deep dive into Black Twitter, what is it and how can you live safely in it as a brand. We have a special guest to help us break down this cultural phenomenon that is a place of love, laughs, and lively conversation.

3:10: Introductions: God-is Rivera - Global Director of Culture & Community at Twitter

4:40: The Definition of Black Twitter Unpacked

8:16: Evolution in Conversation: 140 to 280 characters

11:35: Monetizing Black Twitter

13:15- 13:15 The transition to advertising and communities and culture.

15:25: how to interject in conversation authentically

17:27: Apprehensiveness in inserting in conversation and inCompany Afraid to Enter Black Twitter space

23:26: Things not to do: Example of Learnings from failed attempts

24:53: Brand Sentiment of Black Twitter

26:47: Black Twitter Conversations in the stratosphere #littlemermaid #harriettubmanmovie and #asaprocky to name a few

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