Welcome to another episode of the Hangin’ with the AD podcast, where we talk leadership, culture, and the journey through athletics with those who are making an impact in the world of sports and beyond.

In today’s episode, we’re sitting down with Alex Demczak—a former Division I quarterback at the University of Missouri who has since become a bestselling author, speaker, and entrepreneur. Alex co-wrote The Sale with Jon Gordon, a book that puts integrity at the center of personal and professional success. He’s also the author of Thrive U and The World Needs Your Book, and he’s helping others tell their stories through his company, Streamline Books.

In this conversation, we talk with Alex about the Four Laws of Integrity outlined in The Sale, the importance of mentorship, and what it truly means to be a high-performance leader. We also dive into practical strategies for encouraging others, the art of public speaking, and why integrity—not talent—is the real foundation for lasting success.

If you’re a coach, athletic director, or leader looking to lead with purpose and make a meaningful impact, this episode is full of insight and inspiration. Let’s get to it—here’s our conversation with Alex Demczak.