Chipotle recently took Carnitas off the menu in over 600 restaurants. Why? Is this a watershed moment for the pork industry? Find out on a brand new episode of What Doesn’t Kill You! Katy Keiffer is joined by Chris Arnold, Communications Director at Chipotle and Jeff Tripician, Chief Marketing Officer & Executive Vice President at Niman Ranch. This program was brought to you by Rt 11 Potato Chips.

“We’ve invested quite a lot over the years in building a supply chain that meets these higher standards and it becomes a pretty significant differentiator for Chipotle from the rest of the restaurant industry.” [16:00]

–Chris Arnold on What Doesn’t Kill You

“The industry is there to provide choices. Niman is a choice and there are lots of different ways people can raises animals and provide food. If you are a farmer in the middle and you’re somewhere between very large and quite small and invested in infrastructure, it’s difficult to make a transition. That’s what we do – we work with those farmers and help them understand how to make that transition.” [11:00]

–Jeff Tripician on What Doesn’t Kill You

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