This week we discuss something that has been on the minds of CPG entrepreneurs the last 2 years with the macro-economic challenges. "Should I start a CPG Brand right now?" And those that are knee deep in running their brand, when is it okay to continue, or what are the signs that it may not be working and better to cut your losses?

These are not comfortable topics by any means, but Wade and Alex will dive into this important discussion.

This episode is sponsored by RangeMe and our weekly sponsor is Melting Forest.