Welcome back to another episode of the Hangin’ with the AD Podcast, where we sit down with leaders who are making a lasting impact in the world of athletic administration. Today, we’re thrilled to welcome Dr. Sam Ferguson, the newly appointed Director of Athletics at the University of Texas-Tyler. Dr. Ferguson brings over 25 years of experience in college athletics, including leadership roles at Abilene Christian, McMurry University, and Averett University.

In this conversation, you’ll hear how Sam’s personal leadership values—centered around character, community, and the courage to innovate—are shaping the future of UT Tyler Athletics. We also dive into topics like avoiding distractions as a leader, family life in athletic administration, navigating career transitions, and lessons learned over nearly two decades as an AD. And of course, we couldn’t pass up the opportunity to talk about the Patriots’ dominant softball program and what makes it truly elite.

This is a conversation full of wisdom, warmth, and practical takeaways for anyone looking to lead with purpose. Let’s settle in and get to know Dr. Sam Ferguson.