A Modern Nonprofit Podcast

Episode 143: Why Your Fundraising Strategy Isn’t Working (and How to Fix It)


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Most nonprofits struggle to understand why their fundraising isn’t working. In this episode, Tosha Anderson, Founder of The Charity CFO, talks with Jeff Schreifels, Principal and Owner of Veritus Group, about what it takes to build a fundraising strategy that truly connects with donors.


You’ll learn:

  • Why fundraising is not just about the money
  • How to move from transactional asks to relationships
  • The secret to permission-based asking
  • What it takes to build donor trust and loyalty
  • How to create a culture of philanthropy that sustains your mission


If your fundraising team is feeling stuck, burned out, or disconnected from donors, this conversation will change how you lead, ask, and grow.


🎧 Listen to more episodes at https://www.thecharitycfo.com

Check out the full blog recap here.


Connect with Jeff Schreifels

Principal and Owner of Veritus Group

🌐 Website: ⁠⁠https://veritusgroup.com/

💼 LinkedIn: ⁠⁠⁠https://www.linkedin.com/in/jeffschreifels/


Follow Us Online 🌐 Website: ⁠⁠www.thecharitycfo.com⁠⁠ 📸 Instagram: @thecharitycfo 📘 Facebook:⁠⁠ /thecharitycfo⁠⁠ 💼 LinkedIn: ⁠⁠⁠ / the-charity-cfo⁠⁠ ⁠ 🎵 TikTok: @thecharitycfoJoin our newsletter: https://go.thecharitycfo.com/l/995872/2025-02-24/6ldn1Download The Charity CFO Financial Blueprint: https://go.thecharitycfo.com/financial-blueprint


#nonprofitfundraising #nonprofitleadership #thecharitycfo #major gifts #fundraisingstrategy #donorrelationships #veritusgroup

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A Modern Nonprofit PodcastBy The Charity CFO, LLC

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