This week we are going to cover the endless landmines that are in CPG and how to conquer these with strategy and making the right decisions at the right time.

There are a few very important areas that can 'make or break' a CPG brand including:

- Distribution strategy

- COGS and point of profitability

- Channels to pursue and NOT pursue

- Packaging and refrigerated vs. shelf-stable

- and Much more

Our weekly sponsor is Power Full Energy and Robert Cogan and our on-going sponsor is RangeMe.